The Latest Breaking News from USC

LOS ANGELES — Two weeks before the question would cease to be hypothetical, Lincoln Riley was asked whether he believed USC and its name, image and likeness operation, BLVD LLC, could, if necessary, work in concert with a third-party collective whose deep-pocketed donors dictate their own approach to NIL.

LOS ANGELES — In a potential mutiny against strict party rules imposed last year following allegations of frat house sexual assaults, University of Southern California officials said some fraternities are weighing whether to disaffiliate from the university — prompting warnings of “serious ramifications” from campus administrators.

Bronny James, the son of LeBron James, is making his own name in the basketball world.

Atlanta Falcons No. 1 pick Drake London leaves first preseason game with a knee injury

West Virginia vs Pitt game preview, prediction, and breakdown for the Week 1 game on Thursday, September 1

Commissioners, agents, politicians, NIL company executives and more will play a key role in the sport this fall.

Which Big Ten school produces the most talent at each position according to ESPN? What #B1G program can be called "position U" for each spot on the field?

The groups are well known for their recruiting influence and murky legality. But their impact extends to current athletes, too.

The standalone collective aims to provide Trojan football players who are academically eligible with the “equivalent of a base salary.”

LOS ANGELES — When USC partnered with an outside media company to launch BLVD LLC, the hope was that its unique approach to facilitating name, image and likeness endorsement deals for Trojan athletes would help stave off the rise of a donor-run collective — and keep USC out of the…

The ties between the broadcast giant and the country’s oldest conference run deep. Now, the battle lines may run deeper.