The Latest Breaking News from Toyota

Electric cars may not be practical for everyone yet, but a plug-in hybrid Toyota Prius Prime may be the next best thing. The Prius Prime offers a substantial EV-only range for everyday driving. It’s still efficient when the battery drains, operating like a conventional Prius. And it’s available for a…

Toyota has spent nearly 30 years positioning itself as a leader in "green" cars on the strengths of its fuel-sipping hybrid technology, which has now spread across almost its entire family of vehicles. The same cannot be said of its approach to fully electric cars, however. Its small family of…

Remember when nearly every car had a stick? Sadly, manual transmissions aren't as popular as they used to be. Automakers have phased out their six-speeds over the years as fewer customers crave the ol' do-it-yourself shifter.

NVIDIA is to AI as Google is to the Internet, only more so; new advances cement its leadership position and point to a $5 trillion market cap within two years.

Toyota driver Saood Variawa scored a first career stage win in Tuesday’s third test of the 2025 Dakar Rally, as team-mate Henk Lategan cemented his position in the overall standings.

The Toyota Prius is one of our favorite hybrids. It looks good, it's nice to drive, and it's always been affordable. Even with a minor price hike, that doesn't change for 2025. The Prius costs $29,445 for the new year.

“AI agents are the new digital workforce,” Huang said at the CES 2025 keynote.

At CES 2025, AI chip leader Nvidia launched Nvidia Cosmos, a platform for accelerating physical AI development.

As the automotive industry braces for an uncertain future, consolidation of big players who were once vicious competitors is all but inevitable. Yet before a battered and diminished Nissan sought out a partner to merge with, its biggest historical competitor Toyota was never on the menu.

No car company wants to be simply a "car company" anymore. The future—however far-off that may be—is about advanced software, electrification, automated driving systems, flying vehicles, personal mobility devices and more. Nowhere is that more apparent than CES, where promises are big but expectations for reality should be tempered. 

It took BMW nearly five years to bring the manual Z4 to the US following its launch in Europe. American buyers were finally able to get their hands on the six-speed beginning early last year. But for BMW, that holdout may have been worth it; the manual Z4 outsold the…