The Latest Breaking News from TAT

As a popular tourism destination, Thailand expects to welcome at least 25 million foreigners this year, with roughly 5 million from China, representing 50% of the Chinese visitor total in 2019.

Thailand on Thursday officially began celebrating Songkran, or Thai New Year, with locals and foreigners alike flocking to major sites and splashing water on each other nationwide after a three-year suspension due to the coronavirus pandemic.

Amid expectations of a livelier retail atmosphere this year than last, retail and wholesale operators in major regions of the country are working hard to plan various activities to stimulate spending during this year's Songkran festival.

Stronger air traffic in the summer, with a projection of more than 98,000 flights, should help each long-haul market to exceed 1 million visitors by the end of this year, according to the Tourism Authority of Thailand (TAT).

In the deep waters off Phuket, hobby divers scour the sea to pick up garbage on holiday. Elsewhere, in one of Thailand's many villages, visitors are engrossed in baking banana bread using locally sourced ingredients. These activities are now in vogue, as the rise of sustainable tourism in the Land…

Airlines are expecting higher airfares than usual during the upcoming low season as oil cartel Opec and its allies announced production cuts.

The Michelin Guide Thailand has helped to generate more than 842 million baht for the tourism economy during its first five-year contract with the Tourism Authority of Thailand (TAT) starting in 2017, according to the agency.

The Tourism Authority of Thailand (TAT) expects the Songkran holiday to generate total revenue of 18.5 billion baht, with domestic trips exceeding the 2019 level based on pent-up demand.

The Tourism Authority (TAT) has played down concerns about monopolised foreign tourism businesses and zero-dollar tours, as long as strict law enforcement and collaboration with Beijing continues, while Thailand is targeting high-value tourists over volume.

The Tourism Authority of Thailand (TAT) will run a series of events dubbed "Water Festival 2023" in four regions between April 13 and 16, 2023, in conjunction with Thai Beverage Public Co Ltd (ThaiBev) and other partners.

The target for inbound Chinese tourists this year has been upgraded to 6-7 million from 5 million, with more than 250,000 of them scheduled to visit Thailand in April, according to the Tourism Authority of Thailand (TAT).