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The Latest Breaking News from SweetWater

Uli Behringer speaks out on Behringer's pricing strategy: "Our competitors say 'how much could I charge and get away with it?' We take the cost, add a small margin and that's the sale price"

"In many cases, we build synthesizers and there is no commercial incentive behind it. In some cases we even lose money - it doesn't matter"

MusicRadar

Behringer synth prices just rose by up to 70% in the US - are Trump tariffs to blame?

The price of the Behringer Swing MIDI controller has risen from $99 to $169, making it more expensive than the Arturia KeyStep that it's based on

MusicRadar

“These $99 pedals are excellent not only for their price, but also their sounds”: Keeley x Sweetwater Soft Reverb, Super Bass Overdrive And Distortion and Suns Ultravoid Fuzz review

Three all-American boutique pedals, at under $100 a pop. Too good to be true?

Guitar World

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“It is beautiful... it’s clean and it works great, and it does everything I need”: Steve Vai shows us just what’s needed to play ‘80s King Crimson as he offers tour of his custom-built BEAT rig

If the Fractal Axe-Fx III is doing the heavy lifting for the effects, Vai's indomitable tech, Doug MacArthur is the power behind the tone

MusicRadar

NAMM 2025: “That’s my little secret weapon… Old Blue” – Morley teams up with Pantera’s Rex Brown for signature wah pedal with an “intense monstrous sweep”

Based on Brown’s Pro Series II Wah, with gnarly glow-in-the-dark details, this Sweetwater exclusive is available now

MusicRadar

“That’s my little secret weapon... Old Blue”: Pantera’s Rex Brown has teamed up with Morley on a recreation of the wah pedal so good Dimebag used to borrow it

The new pedal is based on the bassist’s faithful Morley Pro Series II wah that he picked up in the 1990s

Guitar World

“The missing piece of your pedalboard puzzle”: Keeley takes on the Walrus Fundamental and JHS 3 Series with new range of $99 Sweetwater exclusives

From a David Gilmour-inspired fuzz to a classic Marshall-style amp tone in a pedal, the budget collection packs plenty of appeal

Guitar World

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“This supercharged amp-in-a-box pulls no punches in channeling the hallmark haymaker that inspired it”: Keeley Electronics and Sweetwater team up for exclusive $99 fuzz, overdrive/distortion and reverb pedal collection

Behold, a trio of US-made stompboxes from a top-tier builder at a very budget-friendly price

MusicRadar

“Lefties, thank a rightie today”: John Mayer on why right-handed guitar players were responsible for the eventual creation of the left-handed SE Silver Sky

Mayer discusses the making of the left-handed version of his best-selling PRS signature guitar

Guitar World

I had mixed feelings about this Korg synth but it's had such a price drop this Black Friday that I’d even consider changing our review score and there are more savings on Korg synths at Sweetwater

Prices slashed on the Modwave II, Minilogue XD, KingKorg Neo, Volcas and more

MusicRadar

Metallica guitarist Kirk Hammett’s signature Gibson Flying V is available with $6000 off at Sweetwater... and frankly, Nothing Else Matters any more

Buy the Metallica lead guitarist’s signature model for $8,999 in Sweetwater's Black Friday sale (wah-wah pedal not included)

Metal Hammer

I went completely ampless for the first time this year – and with huge Black Friday discounts on Line 6 Helix, TONEX, and Quad Cortex modelers, now is the perfect time to join me

Guitar Center and Sweetwater have slashed the prices across its Helix, TONEX and Quad Cortex inventory, so if you’re tempted to take the leap for a rig replacement, now is the perfect time

Guitar World

"D'Angelico would make one of the most remarkable comebacks of any guitar brand": Everything you need to know about D'Angelico and why Black Friday is a great time to pick one up

From Premier to Excel, Deluxe, and more, we take a deep dive into the diverse range of D'Angelico guitars, as well as the company's rich history

Guitar World

Up to $124 off JHS Pedals at Sweetwater might just be the best pedal deal of Black Friday so far - and yes, it includes the Colour Box V2

Save a massive 25% on all JHS pedals at Sweetwater in this awesome Black Friday deal

MusicRadar

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Guitar World

“I’ve probably had an equal number of guitars stolen as what I’ve sold”: Joe Perry names the desert-island pickup that nobody talks about, explains why there are no bad tones, and makes an appeal for the cheap guitar he foolishly sold and wants back

Aerosmith and Hollywood Vampires’ swaggering six-stringer runs through his many exploits, leading a hundreds-strong collection of unique, vintage and always usable guitars

MusicRadar

What tonewood produces the lightest weight electric guitars? A new survey suggests it's one you may have overlooked

Find My Guitar looked at the weights of 466 guitars in its quest for answers

MusicRadar

"I'm genuinely shocked it's this apparent": How much difference does a guitar's fretboard wood actually make to its sound? Well, this video surprised us and its host

The rosewood Vs maple debate

MusicRadar

“Faster delivery and access to all our products”: Behringer says that it’s exploring the idea of a direct-to-customer shipping option

This would be in addition to its existing ‘super partner’ relationships with retailers

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news in one place.

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Guitar World

“I foresee a revival in 3-4 years that puts them toe-to-toe with Sweetwater”: Sam Ash Music has been acquired by Gonher Music – here’s what that could mean for the iconic retailer

The Mexican firm reportedly acquired Sam Ash Music's assets following a $15.2 million offer

Louder

"It's turned it into a different song." Big Big Train share new recording of Last Eleven

Big Big Train will tour UK and European throughout September and October

Guitar World

“The Beach Boys are massively important in the evolution of guitar sound”: Josh Scott, Robert Keeley and Chris Benson have built exclusive effects units inspired by the Beach Boys’ studio tones

The Sweetwater-exclusive line sees some of the biggest names in pedals attempt to recreate the Beach Boys' most iconic studio sounds

MusicRadar

“This will take your tone straight back to the days when Good Vibrations and Fun, Fun, Fun ruled the airwaves!”: Sweetwater teams up with JHS Pedals, Benson Amps and Keeley Electronics for The Beach Boys Studio Effects Collection

Released to coincide with upcoming Disney+ Beach Boys doc, the range includes chorus/vibrato, a full bass rig, 12-string and rotary speaker sims, and a tube-driven spring reverb/tremolo

MusicRadar

"It does everything I need it to do – and more": Ed Sheeran reveals two signature 'stadium grade' looper pedals with Headrush… and at very different prices

The Sheeran Looper + and X follow the songwriter's years of experience exploring the potential of live loops – and multi-effects pedals

MusicRadar

Get your holiday cheer on with these great deals from Sweetwater

'Tis the season for the best prices on the hottest gear

MusicRadar

How to gift plugins to a musician this Christmas

Giving the gift of music software this Christmas is a breeze when you know how - here's everything you need to know

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