The Latest Breaking News from Super Bowl

Super Bowl ads now feature multiple celebrities, here's what it means for your brand.

Super Bowl ad costs have transformed from a modest marketing expense into one of the most expensive investments in modern advertising. What started as a $37,500 to $42,500 price tag for a 30-second spot in 1967 has ballooned into an unprecedented average of $8 million to over $10 million for…

As Seattle stormed back to another Super Bowl, its fanbase and its devotion to that numeral got Greg Bishop thinking: Maybe he’s had 12 wrong all along.

The Seahawks quarterback was seen as just another high-profile quarterback bust. But now he is one win from clinching the NFL title

There are only three astronauts currently aboard the ISS, and two are Russian. Even so, NASA has plans to make sure the big game will be beamed up to orbit.

SUPER BOWL LX: The NFL’s biggest game is back, with Seattle Seahawks and New England Patriots meeting at Levi’s Stadium and Ed Malyon details the stories behind the remarkable rise of two quarterbacks

Grammy-winning Puerto Rican star is in the center of US culture wars before leading this weekend’s half-time show

Curious how AI stacks up against real football predictions? We asked ChatGPT, Gemini and Perplexity to forecast the winner of Super Bowl 2026 — and the results might surprise you.

Super Bowl LX is one of the biggest sporting events of 2026! Whether you’re in the US, UK, or Canada, this complete guide shows you how to watch every touchdown and tackle, as well as Bad Bunny's huge halftime show.