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The Latest Breaking News from Sonia Syngal

Gap Inc. was careening toward retail irrelevance. Then it hired Barbie’s savior

New CEO Richard Dickson is trying to capture some of Abercrombie & Fitch’s turnaround magic by making iconic brands hip again.

Gap Inc. used to be a bright spot for female leadership. Now it's hired 2 male CEOs

Gap Inc. used to be a bright spot for female leadership. Now it's hired 2 male CEOs

The new hires underscore just how rare it is to see two female CEOs in a row.

Gap just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?

Gap just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?

He has a tough job: All of Gap Inc.’s brands are in decline right now.

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Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.

Shrinking the Gap: how the clothing brand lost its way

Gap’s clothes defined an era, but it has been steadily declining for years. Can a collaboration with Kanye West revive its fortunes – or is it just another sign of a brand flailing around for an identity?

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