The Latest Breaking News from Smirnoff

To avoid a double chocolate nightmare when I got divorced, I began to vary the contents of my children’s calendars – but now they’d rather have a mini Smirnoff than a lip balm, writes Zoe Williams

Beer’s effectiveness lead over hard seltzers narrows

Damon Albarn's Gorillaz have teamed up with Smirnoff to launch a their own bottle of limited-edition vodka

Spirits group Diageo saw a massive 18% profit that wiped out a Covid-related decline in 2021

Chicken Shop Date presenter Amelia Dimoldenberg says she isn’t as awkward as her sometimes cringe-inducing TV persona. “I’ve always been someone who’s very social and has lots of friends” she tells us.

Smirnoff Vodka's brand new Berry Burst flavour is the berry of the bunch for your summer tipples.

The new flavour comes ahead of summer and just in time for delicious and berry-infused cocktails to cool you down

Although alcohol consumption declined owing to COVID-19 pandemic-led restrictions, the reopening of bars and restaurants and growing demand for premium drinks have been helping alcoholic beverage companies to witness robust sales. So, alcoholic beverage producers Diageo (DEO), Ambev (ABEV), Brown-Forman (BF-B), Compañía Cervecerías (CCU), and Fomento Economico (FMX) should benefit…

High inflation, intensifying supply chain disruptions, and rising energy prices are leading to a market downturn. Therefore, it could be wise to bet on non-cyclical stocks Diageo (DEO), PepsiCo (PEP), Unilever (UL), CVS Health (CVS), and Altria Group (MO), which are expected to survive a bear market because of the…