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The Latest Breaking News from Samba

Can Nvidia Be Disrupted In Artificial Intelligence? Definitely, Says AI Chip Startup CEO

Nvidia is dominant in AI, but startup SambaNova sees an opportunity to disrupt the chip giant.

Investors Business Daily

adidas Samba review: Finally, fashion trainers I can comfortably wear all day

You can't turn for seeing a pair of adidas trainers right now –but do they feel as good to wear as they look?

Woman & Home

FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

Clients can create custom audience segments for ads on linear, streaming and on-demand content

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Samba TV: Top TV Shows Became Less Diverse in 2024

Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season

TV Tech

Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports

Lack of diversity hurts viewership, advertising engagement

Broadcasting & Cable

Samba TV Launches New Generative AI Ad Solution

Samba AI now provides actionable context for video advertising

TV Tech

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers

The new solution is already being used by Yahoo and TelevisaUnivision

TV Tech

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‘It makes me so sad’: church reemerges from reservoir as Spain faces droughts

Increased evaporation, shorter rainy seasons and less mountain snow cover are set to worsen water crises in the western Mediterranean

The Guardian - UK

Linear TV Continues its Decline

"The traditional TV advertising playbook no longer applies"

TV Tech

Samba TV Expands Samba AI Measurement Capabilities

Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship

TV Tech

Bella Hadid's Tan Adidas Sambas Will Be the Trendiest Sneaker of 2024

She's taken a page from her sister's style file.

Marie Claire

Adidas thinks it has the perfect shoe to take on Nike

The iconic leather sneaker is getting a refresh, translating successfully with athletes, Gen Z, and fashion influencers.

The Street

Nearly 20% of U.S. Disney Plus Customers Are Now on the Ad-Supported Plan, Samba TV/HarrisX Survey Says

Survey of 2,506 adults confirms that a large percentage of Disney Plus and Netflix signups are now choosing discounted plans

Broadcasting & Cable

Samba De Amigo is all about ‘silly fun’, says director Shun Nakamura

Samba De Amigo is all about ‘silly fun’ in VR on the Meta Quest 2, says director Shun Nakamura.

TechRadar

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The Street

Here's Why Netflix's Password Crackdown Is Backfiring

These key groups don't care for it.

USA Today Sports Media Group

Adidas releases limited edition golf shoe capsule full of iconic designs

Check out the Superstar, Samba and Stan Smith golf shoes.

Broadcasting & Cable

Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation

65% of 18-to-26 year-olds don’t have access to cable

Irish Mirror

Ireland physio shares tale of Evan Ferguson recovery from Neymar-style injury

Neymar feared his World Cup was over when he suffered an ankle sprain in Brazil's opener against Serbia - but the Samba star's compatriot sped up Evan Ferguson's recovery from a similar injury in September.

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