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The Latest Breaking News from Rick George

Colorado AD Rick George Dons Special ‘Coach Prime’ Jacket for Stanford Game

The garish coat paid tribute to Deion Sanders, the envy of the college sports world.

Sports Illustrated

Colorado AD Asks Students Not to Storm Field if Buffaloes Upset USC

Fans rushed the field following each of Colorado’s first two home wins this year.

Sports Illustrated

Deion Sanders Is Here to Stay

Colorado’s one-of-a-kind coach dishes on God, NIL, his newfound home with the Buffaloes and more.

Sports Illustrated

From analysis to the latest developments in health,
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Colorado Ready to Erupt for Deion Sanders’s Home Opener vs. Hated Rival Nebraska

The Buffaloes haven’t brought this much excitement to Boulder in decades, and it’s only fitting it arrives for a blockbuster matchup against the Cornhuskers.

Sports Illustrated

College Football’s 25 Most Intriguing People in Suits

From ACC commissioner Jim Phillips to SEC boss Greg Sankey and TV execs at ESPN and Fox, these (mostly) C-suite members have a huge say in where the rapidly shifting sport is going.

Sports Illustrated

Colorado Raked in Hefty Profit at Deion Sanders’ First Spring Football Game

Business continues to boom ahead of the popular head coach’s first season in Boulder.

Sports Illustrated

Deion Sanders receives support as NFL legend faces mass exodus

Since Deion Sanders took the reins at the University of Colorado, 57 players have entered the transfer portal to prepare for the NFL legend's new era with a raft of players set to join from Jackson State

Daily Mirror

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Colorado AD Defends Deion Sanders, Says Roster Shuffling ’Not Unique’ to Buffs Alone

“We are not the first to do this,” Colorado athletic director Rick George tells SI.

Sports Illustrated

Behind scenes, Schwartz-Morini guiding force for Coach Prime

One of Deion Sanders' most trusted business associates and friends is Constance Schwartz-Morini

The Independent UK

Sean Keeler: Who’s paying for Coach Prime’s contract at CU? Some Nebraska fans, probably, thanks to crazy ticket prices for Buffs-Cornhuskers.

Oh, Rick George, you beautiful genius, you. That was the plan all along, wasn’t it?

The Denver Post

Colorado AD Admits ‘We Don’t Have the Money Yet’ for Sanders’s Deal

George gave an interesting answer when asked about Sanders’s contract on Sunday.

Sports Illustrated

Colorado AD Addresses How School Will Afford Deion Sanders Hire

Colorado will be paying Sanders nearly $6 million per year after hiring him away from Jackson State.

Sports Illustrated

Deion Sanders will take over at Colorado

The Pro Football Hall of Famer has been at Jackson State since 2020. Sanders has guided the Tigers to consecutive Southwestern Athletic Conference titles.

Chicago Sun-Times

Deion Sanders is taking over as head coach at Colorado

Deion Sanders is bringing his charisma and larger-than-life persona to a Pac-12 program that's plunged to the bottom of college football. The Pro Football Hall of Famer has been at Jackson State.

WEKU

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USA Today Sports Media Group

Colorado hires Deion Sanders as head football coach

It is Prime Time in Boulder as the Buffs hire Deion Sanders as head football coach

Sports Illustrated

Sources: Colorado Preparing for Deion Sanders’s Arrival

The school expects him to land in Boulder Saturday and accept its coaching offer.

USA Today Sports Media Group

One stat shows just how historically bad Colorado’s football season has been going

The Buffs are down bad.

USA Today Sports Media Group

In honor of Karl Dorrell, I made a proud Colorado tradition worse

I took a classic Colorado tradition and made it worse. Just like Karl Dorrell.

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Los Angeles Times

J. Brady McCollough: Pac-12 and others must create their own NIL rules if NCAA won’t do its job

In late April, USC was accused by Pittsburgh coach Pat Narduzzi of tampering with star wide receiver Jordan Addison, using name, image and likeness deals in an attempt to lure the player to Los Angeles before he had even entered his name in the transfer portal.

Sports Illustrated

NCAA Approval of NIL Guidelines Threatens Booster Collectives

A crackdown could be coming, but does the collegiate governing body have the resources?

Sports Illustrated

Archie Manning Concerned About ‘Wild West’ NIL Landscape

Manning: "I do know I love the game of college football and I don’t want it ruined.”

Sports Illustrated

College Leaders Urging NCAA to Enforce New NIL Guidelines, Or Else

Athletic directors say schools with boosters who have struck deals with players who have not yet signed with schools should be sanctioned.

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