The Latest Breaking News from Rawdon Glover

It’s safe to say that Jaguar’s reincarnation is quite controversial. From the initial advertising campaign that had precisely zero cars in it to the bulky, muscular pink concept car revealed recently–it’s a stark contrast to what Jaguar used to be.

The old Jaguar is dead. The new Jaguar is moving upmarket while saying goodbye to the internal combustion engine. This striking Type 00 concept provides a window into the British firm's spectacular reinvention as an upscale EV brand. The Tata Motors-owned marque will focus on profit margins rather than volumes,…

“We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.

Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is remarkably striking, easily the most interesting thing Jaguar has done in years.

Jaguar launches its rebrand, which people online really don't like, leading to widespread roasting. The post Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes first appeared on Bored Panda.

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

The clip has prompted a backlash online.

The clip has prompted a backlash online

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.