The Latest Breaking News from NIL

Michigan State incoming freshman Jaxon Kohler signs deal with Detroit-based NIL agency Helium SEM

Branding has become an accepted part of the journey and an adjustment for players, parents and coaches.

Fisher also criticized social media and reporters for perpetuating inaccurate information about Texas A&M and its NIL deals.

Don’t expect NCAA enforcement or Congressional action anytime soon, despite coaches’ requests.

DETROIT — College football is a wonderful mess, as usual. The NCAA is clueless, as usual. Boosters are relentless, as usual. Fans are gleefully willing to overlook escalating concerns as long as Johnny Fivestar sticks to his commitment and Coach Bigbucks beats State U.

LOS ANGELES — When Drake London broke his ankle in October, ending his season after only eight games, the impact on USC's offense was basically catastrophic. London was the centerpiece of the Trojans passing attack, a physically dominant wideout capable of conjuring offense out of double and triple teams.

The Alabama coach expanded on his comments regarding parity in college athletics as he appeared on ESPN+’s coverage of the PGA Championship on Saturday.

John Ruiz believes the Alabama coach was way off base with his comments.

PITTSBURGH — Nick Saban went off the deep end over the past few days decrying NIL deals and how the idea of programs being able to pay players is bad for college football. He singled out Jackson State — yes, Jackson State — and Texas A&M as two programs that…