The Latest Breaking News from NIL

College football is out of control. Boosters are pooling money to attract talent to their favorite program. It’s all happening out in the open, but no one is doing anything about it. No one really is even talking about it.

LOS ANGELES — His high-profile transfer to USC marked a potentially transformative moment in the new age of name, image and likeness, and in the three weeks since his arrival, Caleb Williams has already made waves in that world, announcing a major deal with Beats by Dre, inking a licensing…

The quarterback transferred from Oklahoma to USC last month, looking to reunite with coach Lincoln Riley and boost his chances in the NFL draft.

The worlds of NFT and NIL are colliding at the University of Oregon.

ATLANTA — Once upon a time, whispered tales of improper benefits involved $50 handshakes. A booster would shake a college athlete’s hand and share more than warm greetings. The All-American Hugh McElhenny, who played at Washington 70 years ago, offered a variation: “A wealthy guy puts money under my pillow…

The Texas A&M coach fired back against rumors that NIL was the reason he earned the nation's number one recruiting class.

High school athletes were historically not allowed to profit off their NIL—and most still can’t. But a 16-year-old star is among the first to change that.

Recruiting 2022: NIL deals - and the potential of players getting benefits and money - are okay now. They're part of the recruiting deal.

"J.R.'s main objective is just to bring more attention to the game of golf."

Amazing.

Ohio State continues to embrace Name, Image, and Likeness with the creation of a team to help assist student-athletes.