The Latest Breaking News from NIL

ATLANTA — Adonai Mitchell, widely known as “AD,” worked four playoff games as a Georgia Bulldog. He caught a touchdown pass in all four. His score in Indianapolis put Georgia ahead of Alabama to stay. His touchdown in Mercedes-Benz Stadium brought the Bulldogs even with Ohio State; seconds later, Jack…

The quarterback from California was let down by many people around him in the messiest name, image and likeness fiasco to date.

RALEIGH, N.C. — About four hours after his most recent endorsement deal became public, Armando Bacot shared the news with his 56,400 followers on Twitter. By then, on a recent Thursday, Bacot had long become familiar with the art of the social media pitch. Keep it short. Direct. Add an…

ORLANDO, Fla. — Jaden Rashada, one of the top high school recruits in the country, deserves absolutely none of the blame for this embarrassing mistake and fractured relationship with the University of Florida.

DETROIT — It’s more complicated than the last time. It seems more adversarial, with higher stakes, as Jim Harbaugh re-engages in NFL speculation with no clear direction or intent.

Do you believe this rumor? #GoBucks

High School recruiting notebook as 2023 kicks into high gear in the sports world.

States are putting unfair restrictions on college athletes from profiting off their names, images, and likenesses.

The meme has turned into a deal for the kid involved.