The Latest Breaking News from NIke

UREVO, the home fitness and wellness company, is making a strong bet on the U.S. market with its new wellness ecosystem, forecasting about 50% sales growth in 2025. More than 55% of its total revenue already comes from the U.S., and this figure is expected to grow as demand rises.

Co-founder of Koto explores the agency's recent Amazon refresh and more.

The cutting-edge brand has a second collab with Nike, symbolizing golf and community rising together.

The sports landscape is shaped by all kinds of power brokers: from high-achieving athletes to dealmakers to cultural influencers to icons of leadership.

Former Barcelona prodigy arrives with a big reputation but has never settled at a host of Europe’s leading clubs

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our analyst ratings page.

The history of Adidas and Puma is a bitter one that may yet be about to converge

Nike has been battered, but a run of analyst upgrades and signs of improving fundamentals suggest a comeback rally could be brewing.

Could the iconic swoosh be gearing up for a surprise sprint in the latter half of the year? As whispers of a potential turnaround ripple through Wall Street, Nike Inc. (NYSE:NKE) is signaling progress toward a second-half recovery, with improving sales trends, cleaner inventories, and stronger wholesale orders.

The Cloudpulse Pro is the workout shoe I've been waiting for

Nike’s in-store NSRL running form analysis uses motion capture technology to check your technique and point to potential areas you can improve.