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The Latest Breaking News from Nielsen

Streaming Climbs to Record High in July, Linear TV Falls Below 50%

July Nielsen data marks the first time linear TV fell below 50% and a record low share of TV viewing for broadcast

TV Tech

For the first time ever, Americans are spending less than half of their viewing time watching TV

Streaming and "other" are taking up more of people's screen time, Nielsen says.

Fortune

Linear TV Drops Below 50% of July Viewing as Streaming Share Hits Record

Total viewing rises 0.2%, according to Nielsen’s ‘The Gauge’

Multichannel News

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Suits has become a huge hit for Netflix – and its success has infuriated its writers

The Megan Markle-starring legal drama is enjoying a huge resurgence on Netflix, but the show's writers are far from impressed.

TechRadar

‘Heavy TAB gamblers’ among groups targeted by online advertising database

Experts say they are concerned by the targeting of habitual gamblers in a database discovered on Microsoft’s ad technology platform Xandr

The Guardian - AU

Coralbay.tv Completes Integration With Nielsen Watermarking

Nielsen watermarking has been integrated into its coralPlay product

TV Tech

Weekly Cable Ratings: Fox News Rolls into August In First Place on Primetime, Total Day Charts

Cable news networks bolstered on total day chart by federal arraignment of former President Donald Trump

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Local News Close-Up: Jacksonville is Hot, and We’re Not Talking Weather

Florida market’s WJXT is the rare independent station that rules ratings

Broadcasting & Cable

Fox Sports Bullish on Building Women’s World Cup Audience Over Final Rounds

Fox Sports’ Mike Mulvihill says USWNT games drawing record viewers but not worried about audience falloff in event of loss

Multichannel News

Roku’s CFO says he’s still confident about the streaming boom—and the stock is up 118% year to date

Jedda spent 15 years at Amazon, primarily in digital video, before joining Roku in May.

Fortune

CIMM To Assess Value of Panels in Cross-Platform Measurement

Project led by Joan FitzGerald and Jonathan Steuer

Broadcasting & Cable

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement

Contracts with Nielsen, Comscore are expiring

Broadcasting & Cable

Kids Boost ‘Non-Traditional’ TV Viewing 90% In June, Says Nielsen

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

TV Tech

First U.S. Women's World Cup match draws combined audience of 6.26 million on Fox, Telemundo

The United States’ 3-0 victory over Vietnam in the Women’s World Cup drew 6.26 million viewers, making it the most-watched soccer telecast in the U.S. since last year’s Men’s World Cup final

The Independent UK

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TV Tech

Nielsen Renews Measurement Deal with Comcast

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

Multichannel News

Nielsen Expands Deal To License Viewing Data From Comcast

Return-path data to be incorporated into Nielsen One, local TV measurement

Broadcasting & Cable

Netflix Credits Password-Sharing Crackdown With Massive 5.9 Million Global Subscriber Additions in Q2

Netflix had its best North American customer growth since Q4 2021 after rolling out new account sharing policies in the U.S. in May

Multichannel News

Weekly Cable Ratings: Fox News Three-Peats in Primetime

Holds off ESPN for top honors

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TV Tech

Nielsen: Streaming Reaches All Time High in June, Broadcast Declines to Record Low

Younger viewers contribute to streaming's record high of 37.7%

Multichannel News

Streaming Grabs Record Share of TV Usage in June: Nielsen

Paramount Plus hits 1% share mark for first time

Broadcasting & Cable

Telly Makes Data, Ad Deals With Nielsen, Magnite, Microsoft

First of 500,000 free TV sets have begun shipping

TV Tech

Brightcove’s CEO Marc DeBevoise Sizes Up the State of Streaming

“The space is in transition” but still on track to be a $250B market by 2026, the pioneering former CBS digital executive argues

Multichannel News

Weekly Cable Ratings: Fox News Takes Primetime Crown From ESPN

Cable news networks lead rankings in total day

The Street

Here’s How Tucker Carlson Is Actually Doing After the Big Fox Breakup

Carlson's departure from Fox was not enough to dethrone the cable network.

Multichannel News

Cesar Conde, Debra Lee, John Malone Lined Up For Paley International Council Summit

Annual event brings together execs from media, entertainment, sports, telecom and tech

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