Get all your news in one place.

100’s of premium titles.
One app.

Start reading

Get all your news in one place.

100’s of premium titles. One news app.

Start reading

The Latest Breaking News from Jools Lebron

Ralph Fiennes on Conclave awards buzz: 'Actors face bumps and bruises—this is welcomed'

The acclaimed British actor, 62, also discussed unexpectedly becoming a viral sensation among reality TV fans

Evening Standard

Ralph Fiennes ‘deserves Oscar’ for very demure, very mindful New Year’s Eve monologue

British actor was suitably camp as he returned for another monologue to ring in the new year

The Independent UK

Social media moments that defined 2024: From lookalike contests to Moo Deng

Our Senior Social Features Editor looks back on the most viral happenings of the year

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

From Hot Rabbi to Hawk Tuah: Wildest cultural moments of 2024, ranked

THE COUNTDOWN: From the influx of celebrity lookalike contests to Moo Deng’s viral fame and some baffling movie press tours, Louis Chilton and Katie Rosseinsky look back at the year in pop culture

The Independent UK

What Did The World Search For In 2024? Google's Got The Answers

Explore the most popular searches of 2024 in Google's Year in Search report, which highlights the most fascinating queries that attracted global interest.

International Business Times

What you need to know about Jools Lebron’s ‘very demure, very mindful’ trademark war

Can you trademark a viral phrase? The TikTok star hopes so

The Independent UK

Jools Lebron Addresses Trademark Concerns, Reassures Fans With Update.

TikToker Jools Lebron receives overwhelming support from the TikTok community in trademark dispute over her viral catchphrase 'Very demure, very mindful'.

Top News

Read news from The Economist, FT, and more,
with one subscription

‘Demure’ TikTok creator Jools Lebron in trademark battle over the viral catchphrase

‘I dropped the ball,’ the beauty influencer said

The Independent UK

First Thing: Special counsel files revised indictment against Trump

Filing does not substantially change case after immunity ruling. Plus, France to trial ban on mobile phones at schools

The Guardian - UK

‘Very Demure, Very Mindful’ Creator Jools LeBron Gets Legal Team To Manage Trademark Drama

“Being demure doesn’t mean being a pushover.”

Pedestrian.tv

Not very demure: TikTok creator faces a legal battle over her own catchphrase

A man in Washington state has trademarked the phrase – but all isn’t lost for Jools LeBron, legal experts say

The Guardian - US

TikToker Trademarked ‘Very Demure, Very Cutesy’ For Creator Jools After The OG Phrase Was Taken

“I would love to transfer the ownership of this trademark to you.”

Pedestrian.tv

Goodbye, brat summer. Hello, demure fall

From Chappell Roan to Tim Walz, there's been an energy shift that is all about appreciating Midwestern humility

Salon

‘Very Demure, Very Mindful’ Has Reportedly Been Filed For A Trademark But Not By The OG Creator

TikTok's latest trend 'very demure, very mindful' has reportedly been filed for a trademark. However it wasn't from the OG creator.

Pedestrian.tv

Get all your
news in one place.

100’s of premium titles.
One news app.

Latin Times

Jools Lebron: How a Latina cashier from Chicago became the face of the 'demure' viral TikTok trend

Jools Lebron, a Boricua influencer, has captivated TikTok with her unique take on the demure mindful trend

Bored Panda

Emily Ratajkowski Blasts Body-Shamer For Telling Her To “Put On A Shirt” During Walk

"Famously not demure, famously not mindful." The post Emily Ratajkowski Blasts Body-Shamer For Telling Her To “Put On A Shirt” During Walk first appeared on Bored Panda.

The Independent UK

The internet's love for 'very demure' content spotlights what a viral trend can mean for creators

It’s not just you

USA Today Sports Media Group

The 8 funniest ‘very mindful, very demure’ meme posts, from Khloe Kardashian to Lance Bass

Thanks to Jools Lebron, "very mindful, very demure" is all over the internet.

Get all your
news in one place.

100’s of premium titles.
One news app.

USA Today Sports Media Group

TikTok star Jools Lebron gave a very demure, very mindful interview on Jimmy Kimmel Live with RuPaul

Very demure. Very mindful.

The Independent UK

TikTok’s ‘very demure, very mindful’ trend has made its way into fashion

Suddenly, dressing modestly and conservatively is the it-girl style of the moment

Salon

"Demure" TikTok trend has big impact

Over the past week, Jools Lebron's viral video has helped to fund her gender transition

The Independent UK

How viral ‘demure, mindful’ TikTok trend changed creator Jools Lebron’s life: ‘Finally said it without crying’

Jools Lebron said the video sharing app had ‘changed’ their life

Pedestrian.tv

The ‘Demure’ Girl Shares That She’s Made Enough From Viral TikTok To Fund Her Transition

“I finally said it without crying.”

The Guardian - US

‘Very demure, very mindful’: why everyone’s jumping on the modesty bandwagon

Jools Lebron has become TikTok’s satirical Emily Post, with etiquette for everything from job interviews to drag shows

USA Today Sports Media Group

The hysterical ‘very mindful, very demure’ TikTok videos, explained

Here’s what we know about the hysterical "very mindful, very demure" videos that are consuming TikTok.

1 2

People

From analysis to the latest developments in health,
read the most diverse news in one place.

Organisations

Read news from The Economist, FT, and more,
with one subscription

Topics

Places

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.