Get all your news in one place.

100’s of premium titles.
One app.

Get all your news in one place.

100’s of premium titles. One news app.

The Latest Breaking News from Jools Lebron

What Did The World Search For In 2024? Google's Got The Answers

Explore the most popular searches of 2024 in Google's Year in Search report, which highlights the most fascinating queries that attracted global interest.

International Business Times

What you need to know about Jools Lebron’s ‘very demure, very mindful’ trademark war

Can you trademark a viral phrase? The TikTok star hopes so

The Independent UK

Jools Lebron Addresses Trademark Concerns, Reassures Fans With Update.

TikToker Jools Lebron receives overwhelming support from the TikTok community in trademark dispute over her viral catchphrase 'Very demure, very mindful'.

Top News

From analysis to the latest developments in health,
read the most diverse news in one place.

‘Demure’ TikTok creator Jools Lebron in trademark battle over the viral catchphrase

‘I dropped the ball,’ the beauty influencer said

The Independent UK

First Thing: Special counsel files revised indictment against Trump

Filing does not substantially change case after immunity ruling. Plus, France to trial ban on mobile phones at schools

The Guardian - UK

‘Very Demure, Very Mindful’ Creator Jools LeBron Gets Legal Team To Manage Trademark Drama

“Being demure doesn’t mean being a pushover.”

Pedestrian.tv

Not very demure: TikTok creator faces a legal battle over her own catchphrase

A man in Washington state has trademarked the phrase – but all isn’t lost for Jools LeBron, legal experts say

The Guardian - US

Read news from The Economist, FT, and more,
with one subscription

TikToker Trademarked ‘Very Demure, Very Cutesy’ For Creator Jools After The OG Phrase Was Taken

“I would love to transfer the ownership of this trademark to you.”

Pedestrian.tv

Goodbye, brat summer. Hello, demure fall

From Chappell Roan to Tim Walz, there's been an energy shift that is all about appreciating Midwestern humility

Salon

‘Very Demure, Very Mindful’ Has Reportedly Been Filed For A Trademark But Not By The OG Creator

TikTok's latest trend 'very demure, very mindful' has reportedly been filed for a trademark. However it wasn't from the OG creator.

Pedestrian.tv

Jools Lebron: How a Latina cashier from Chicago became the face of the 'demure' viral TikTok trend

Jools Lebron, a Boricua influencer, has captivated TikTok with her unique take on the demure mindful trend

Latin Times

Emily Ratajkowski Blasts Body-Shamer For Telling Her To “Put On A Shirt” During Walk

"Famously not demure, famously not mindful." The post Emily Ratajkowski Blasts Body-Shamer For Telling Her To “Put On A Shirt” During Walk first appeared on Bored Panda.

Bored Panda

The internet's love for 'very demure' content spotlights what a viral trend can mean for creators

It’s not just you

The Independent UK

The 8 funniest ‘very mindful, very demure’ meme posts, from Khloe Kardashian to Lance Bass

Thanks to Jools Lebron, "very mindful, very demure" is all over the internet.

USA Today Sports Media Group

Get all your
news in one place.

100’s of premium titles.
One news app.

USA Today Sports Media Group

TikTok star Jools Lebron gave a very demure, very mindful interview on Jimmy Kimmel Live with RuPaul

Very demure. Very mindful.

The Independent UK

TikTok’s ‘very demure, very mindful’ trend has made its way into fashion

Suddenly, dressing modestly and conservatively is the it-girl style of the moment

Salon

"Demure" TikTok trend has big impact

Over the past week, Jools Lebron's viral video has helped to fund her gender transition

The Independent UK

How viral ‘demure, mindful’ TikTok trend changed creator Jools Lebron’s life: ‘Finally said it without crying’

Jools Lebron said the video sharing app had ‘changed’ their life

Get all your
news in one place.

100’s of premium titles.
One news app.

Pedestrian.tv

The ‘Demure’ Girl Shares That She’s Made Enough From Viral TikTok To Fund Her Transition

“I finally said it without crying.”

The Guardian - US

‘Very demure, very mindful’: why everyone’s jumping on the modesty bandwagon

Jools Lebron has become TikTok’s satirical Emily Post, with etiquette for everything from job interviews to drag shows

USA Today Sports Media Group

The hysterical ‘very mindful, very demure’ TikTok videos, explained

Here’s what we know about the hysterical "very mindful, very demure" videos that are consuming TikTok.

Pedestrian.tv

Why Is Everyone Online ‘Very Demure, Very Mindful’? Breaking Down The Viral TikTok Trend

Everyone on TikTok is "very demure, very mindful". Find out what this trend really means, who actually started it and how long it will last.

The Independent UK

TikTok’s ‘very demure, very mindful’ trend is taking over social media

‘Demure’ is the latest internet buzzword to go viral, thanks to TikTok

People

From analysis to the latest developments in health,
read the most diverse news in one place.

Organisations

Read news from The Economist, FT, and more,
with one subscription

Topics

Places

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.