The Latest Breaking News from Gap

Trump falsely claims tariffs are paid by foreign countries — they are typically paid by American importers

Sweater vests, ponchos, striped knits, and more.

Trump’s tariff rates are the highest the US has seen since the Great Depression

Lightweight sweaters, elevated basics, staple denim, and more to nail new-season dressing.

The Shay Mitchell-designed Gap x BÉIS capsule reinterprets the brand's iconic denim clothing in globetrotting form

She stepped out in Melbourne in an outfit combination that's perfect for the cooler weather to come

Maggie Gauger will be charged with reinvigorating the one high-flying division of Gap Inc.

Shay Mitchell filled 'Marie Claire' in on all the functional details.

Changing a logo can feel risky. People get attached to familiar designs. When a company updates its look, it hopes for excitement. But sometimes, the reaction is the opposite. A new logo can spark outrage, confusion, or even jokes. For brands, this backlash can be costly. Here are ten classic…

Follow their lead and start early.

At first glance, the multinational clothing and accessories retailer Gap Inc. (NYSE:GAP) may seem like a poor investment. With many consumers facing challenging economic conditions, a clear incentive exists to reduce spending on non-essentials, which is problematic for fashion-centric businesses. There's also the matter of global supply chain risks due to the…