The Latest Breaking News from ELF

Legge will drive DCR’s Rick Ware Racing-partnered No. 51 Honda, which was campaigned by Colin Braun in last month's St. Petersburg season-opener, in her fourth attempt at the Indy 500.

Legge, 43, will drive DCR’s Rick Ware Racing-partnered No. 51 Honda and feature primary sponsorship from e.l.f. Cosmetics. In expanding its partnership with Legge, e.l.f. Cosmetics becomes the first-ever beauty brand to serve as a primary sponsor of an entry for the Indy 500.

"I didn’t look like them and I wasn't into their music" - Graham Bonnet on being offered the job of Rainbow singer

Until recently, the Chinese manufacturer behind Elf Bar e-cigarettes was able to slip its products passed U.S. customs officials

The cosmetics company just reported its 19th consecutive quarter of net sales growth.

Most make-up companies create a product then target their market. Adele Cardani on one that’s doing things differently

‘Elf’ star returned to his alma mater where his eldest son, Magnus, now attends school

‘It was really disheartening that so many people had so much to say about my wedding,’ influencer says

‘It was really disheartening that so many people had so much to say about my wedding,’ influencer says