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The Latest Breaking News from DoubleVerify

Is GenAI ruining the internet with a flood of fake reviews and bad apps?

Seniors and kids are particularly vulnerable to bad apps while fake reviews are eroding shoppers' confidence.

Judge Preliminarily Blocks Missouri AG's Enforcement of AG's Investigative Demand Against Media Matters

An excerpt from Media Matters for America v. Bailey, decided Friday by Judge Amit Mehta (D.D.C.); read the full opinion for more: On November 16, 2023, Plaintiff Media Matters for America, Inc., a District of Columbia-based media company, published an article authored by Plaintiff Eric Hananoki reporting that advertisements for…

DV Earns MRC Accreditation for CTV Viewability

DV Earns MRC Accreditation for CTV Viewability

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

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DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

1 in 3 CTV ads served when TV is off

Broadcasting & Cable

DoubleVerify, NBCUniversal Expand Partnership

DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers

Dow Jones Falls On Key Inflation Data; AI Stock Snowflake Crashes On Earnings

Stock Market Today: The Dow Jones dropped Thursday on key inflation data. AI stock Snowflake crashed 23% on earnings.

Investors Business Daily

DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot

DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly

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DoubleVerify Stock Clears Technical Benchmark, Hitting 90-Plus RS Rating

DoubleVerify Stock Clears Technical Benchmark, Hitting 90-Plus RS Rating

DoubleVerify sees its Relative Strength Rating enter the elite 90-plus level.

Investors Business Daily

Dow Jones Futures Fall But Techs Rebound On Taiwan Semiconductor Forecast

Dow Jones Futures Fall But Techs Rebound On Taiwan Semiconductor Forecast

Dow Jones futures: Taiwan Semiconductor gave a bullish 2024 forecast after slightly topping Q4 2023 views. Here are 17 stocks to watch.

Investors Business Daily

DoubleVerify Digital Ad Tools Scale Up At Meta Platforms

DoubleVerify Digital Ad Tools Scale Up At Meta Platforms

DoubleVerify, the IBD Stock of the Day, on Wednesday said its digital ad verification products are live at Meta Platform's Instagram Feed.

Investors Business Daily

DoubleVerify To Gauge Brand Safety And Suitability on Facebook, Instagram

New coverage includes Feeds and Reels

Broadcasting & Cable

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

Media and Sports Ads Capture Viewer Attention: DoubleVerify Report

Media and Sports Ads Capture Viewer Attention: DoubleVerify Report

Telecom, financial services, travel generate lower attention

Broadcasting & Cable

Dow Jones Bucks Stock Market Drop, This Cruise Ship Stock Gets Hammered; 3 Tech Stocks Selling Off

Dow Jones Bucks Stock Market Drop, This Cruise Ship Stock Gets Hammered; 3 Tech Stocks Selling Off

Headed into Tuesday's trading, DoubleVerify showed a stout 96 Relative Strength Rating.

Investors Business Daily

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DoubleVerify to Acquire Scibids for $125M

The deal for Scibids will expand DV’s AI-powered campaign optimization solutions

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

Broadcasting & Cable

DoubleVerify Working With Google To Measure YouTube Shorts

Masthead and In-Feed video ads also authenticated

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

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Broadcasting & Cable

DoubleVerify, Roku Team Up To Fight Streaming Ad Fraud

Companies detected SmokeScreen CTV ad scheme

DoubleVerify Extends Media Quality Authentication to Meta Reels

The move will provide brands with DV’s leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory

DoubleVerify, TVision Partner on CTV Attention Measurement Offering

Strategic alliance aims to improve CTV attention measurement, providing advertisers with analytics for better campaign performance

Broadcasting & Cable

TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV

Beta version of integration to be available in second half of 2023

Broadcasting & Cable

DoubleVerify Launches DV Marketplace Suite

Platforms can measure inventory quality to determine value

Investors Business Daily

Dow Jones Falls Despite Debt Ceiling Hopes; Ray Dalio Stock Beats Earnings Views; Nvidia Rockets

The Dow Jones fell despite new debt ceiling hopes. Nvidia stock rocketed amid more AI buzz. A Ray Dalio stock beat earnings views.

Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

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