The Latest Breaking News from CUPRA

Scout isn't the only Volkswagen Group brand coming to the United States. SEAT's spin-off Cupra marque will arrive here by the end of this decade. CEO Wayne Griffiths says the Spanish brand, which was born just seven years ago, will have its own headquarters and will do business outside the…

According to Cupra’s CEO, the brand has an advantage that other automakers within the Volkswagen Group don’t: It lacks history. Audi, Bentley, Lamborghini, Porsche, and even Volkswagen have deep heritages and intricate traditions baked into their identities, which come with certain expectations.

For business drivers, the Spanish brand offers style, sportiness and a wide range of electrified options without the need to compromise

Make your journeys more enjoyable, exhilarating and stress-free with the new Tavascan – CUPRA’s first fully electric SUV