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The Latest Breaking News from Comscore

Stocks Gain, Fed & Big Tech, Chevron, Musk & Twitter Barbenheimer

Stock futures extend rally, but global stocks sputter; Week Ahead: Wall Street faces Fed, tech earnings and key data tests; Chevron moves higher after Q2 earnings preannouncement; Elon Musk rebrands Twitter as 'X', removes bird logo and 'Barbenheimer' delivers 'phenomenal' weekend for American movie theaters.

The Street

‘Barbie’ takes the box office crown and ‘Oppenheimer’ soars in a historic weekend

‘Barbie’ took in a massive $155 million in ticket sales from North American theaters from 4,243 theaters. ‘Oppenheimer’ pulled in $80.5 million in the U.S. and Canada from 3,610 theaters.

Chicago Sun-Times

Nielsen Expands Deal To License Viewing Data From Comcast

Return-path data to be incorporated into Nielsen One, local TV measurement

Multichannel News

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‘Spider-Man: Across the Spider-Verse’ returns to the top of the box office in Week 4

Sony Pictures Animation’s “Spider-Man: Across the Spider-Verse” returned to the top of the domestic box office, adding $19.3 million in its fourth weekend for a North American cumulative of $317.1 million, according to estimates from measurement firm Comscore.

Los Angeles Times

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Multichannel News

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Broadcasting & Cable

‘The Flash’ fizzles at the box office amid Ezra Miller controversy, studio woes

Warner Bros. and DC Studios’ “The Flash” opened in first place at the domestic box office over the weekend, grossing $55.1 million, according to estimates from measurement firm Comscore.

Los Angeles Times

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Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

TV Tech

Comscore’s Proximic Claims 5,000 Advertisers as Clients

Programmatic unit reaches deals with Adobe, Publica, Teads

Multichannel News

"The Little Mermaid" makes a splash at Memorial Day weekend box office

The film was well-received by movie-goers, but critics are less enthusiastic.

Axios

NBCU Selects Comscore as Preferred Local Advertising Currency

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

TV Tech

WBNX-TV Selects Comscore for Local Market Measurement

The station will use Comscore as its television currency in the Cleveland market

TV Tech

WBNX Cleveland To Add Comscore as Ad Currency

Independent station is owned by Winston Broadcasting Network

Broadcasting & Cable

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable

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The Street

The Arena Group Reports Strong First-Quarter 2023 Results

The company delivers top-line revenue and digital ad growth, topping analyst expectations while holding expenses steady and cutting cash used in operations.

Broadcasting & Cable

Comscore Loses $12.5 Million In 1Q As Revenue Declines

Company will measure incremental reach for YouTube’s Sunday Ticket

TV Tech

IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data

The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies

Axios

"The Super Mario Bros. Movie" smashes records with huge box office debut

It's easily become the biggest opener of the year.

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The Independent UK

'Dungeons & Dragons' opens with $38.5M, takes down John Wick

Riding terrific reviews and a strong word-of-mouth, the role playing game adaptation “Dungeons & Dragons: Honor Among Thieves” opened with $38.5 million in U.S. and Canadian movie theaters over the weekend

TV Tech

Comscore Expands 48-hour TV Measurement Reporting

For the first time all 210 U.S. local markets have data within 48 hours

Broadcasting & Cable

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

Local TV measurement data available in 48 hours

Broadcasting & Cable

Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore

Pause Ads now available on streaming service

Broadcasting & Cable

Warner Bros. Discovery Enables Comscore, VideoAmp As Upfront Currency

‘Optionality’ provided for clients in measurement and currency

Los Angeles Times

New box-office champion ‘Creed III’ scores biggest opening of the franchise

MGM’s “Creed III” is the new heavyweight champion at the domestic box office, knocking out Disney and Marvel’s “Ant-Man and the Wasp: Quantumania” this weekend with $58.7 million, according to estimates from measurement firm Comscore.

Los Angeles Times

Choose your fighter: ‘Cocaine Bear’ takes on ‘Ant-Man’ at the box office

Universal Pictures’ “Cocaine Bear” couldn’t defeat Disney and Marvel’s “Ant-Man and the Wasp: Quantumania” at the domestic box office this weekend, according to estimates from measurement firm Comscore.

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