The Latest Breaking News from Buybuy Baby

Formerly bankrupt retail chain's plan to reopen brick-and-mortar stores fails.

While many brands that go through a Chapter 7 bankruptcy liquidation come back in name only, these brands are opening physical stores.

The retailer once triumphed over rivals as a "category killer" with its blue coupons. Now, it's become rudderless, turbulent and broke. Here's what happened.

Bed Bath & Beyond filed for Chapter 11 bankruptcy protection Sunday and said it would start to liquidate, adding that it will reverse course if it finds a last-minute buyer.

The retailer, which also owns the BuyBuy Baby chain, has lost shoppers and money after a series of ineffective or mistimed turnarounds. It plans to close stores.

Bed Bath & Beyond Inc. said it’s close to securing financing and is putting in place a new business strategy to reduce costs as the troubled retailer tries to convince investors, vendors and customers that it has a credible survival plan.

Renewed options bets from a key shareholder look to have powered a Reddit-fueled rally in Bed, Bath & Beyond shares that has added more than $1 billion to the group's market value over the past month.

This struggling home-goods retailer wants young people to buy its collections.

Primary has entered an exclusive partnership with specialty baby products retailer buybuy BABY, a subsidiary of Bed Bath & Beyond Inc (NASDAQ:BBBY). Under the agreement, Primary will launch its gender-neutral clothing assortment for newborns and toddlers, as part of buybuy BABY's 'welcome to parenthood' Buzzworthy Brands initiative. The collection for newborns to 24 months is…