The Latest Breaking News from BRP

It's a strange time to be in the world, let alone in the powersports industry. And yet, plenty of people are. I've been asking folks from across the industry for their thoughts about the current, ever-evolving situation, as well as what their respective companies plan to do about it.

There's something to be said about staying in the lane you know best. Yes, I've always believed that the full adage of "A jack of all trades is a master of none, but still better than a master of one," rings more true than anything. But when companies get too…

I've both seen it with my own two eyes, and heard about it in the comments section here at RideApart. There are a lot of off-roaders, whether they're 4x4 drivers or UTV drivers, ATV'ers, dirt bikers, or others, that just don't care about staying on the trail, leaving it better,…

I always love delving into the US Patent Office's records and applications, as I feel like I'm getting a sneak peek at what's to come over the next few months. Sure, these applications are technically spoilers, but those spoilers sometimes lead to me getting more excited about a product, machine,…

If you're a powersports manufacturer, then making cool vehicles that people find compelling is obviously your first point of focus. But where do you go from there?

Can-Am will once again tackle the grueling Dakar Rally in 2025, but this time it'll be behind the wheel of the Maverick R, which is making its debut in the T4 Side-by-Side Vehicle (SSV) Class. And while bringing any all-new vehicle to the longest, most grueling rally raid in the…

President-elect Trump has proposed sweeping tariffs across goods coming in from Mexico, Canada, and China. And they range between 25% and 100%, with the former aimed squarely at Mexico and Canada. Obviously, this is cause for alarm. As I've explained in other posts, tariffs only hurt the consumer, not the company,…

At Kelekkamessut, snowmobiling isn’t just a sport—it’s a culture, a connection to the wild, and a dream of winter adventures yet to come

Finland remains on my bucket list of places to go, albiet for some particularly "me" reasons. See, as much as Finland is gorgeous, full of hospitable people, caribou I'd love to hunt, and the Northern Lights, if you want to learn any sort of motorsport, really learn it, you go to…