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The Latest Breaking News from Brian Niccol

Starbucks new CEO says betting on mobile, drive through orders was a mistake

Starbucks’ new CEO, Brian Niccol, says: “I think we got confused that mobile ordering could solve the entire business.”

Fortune

Starbucks changes its mobile orders

The latest change is part of CEO Brian Niccol’s so-called “Back to Starbucks” plan

Salon

Starbucks Offers Free Coffee On Monday Post-Super Bowl: Here's How To Get Yours

Starbucks Rewards members can receive a free tall (12-ounce) hot or iced brewed coffee by activating a coupon in the Starbucks app.

International Business Times

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Starbucks sets new order limit to shorten your wait time

The new limit is being made to prevent long wait times due to mobile orders

The Independent UK

How to get free Starbucks coffee on Monday after the Super Bowl

Starbucks Rewards members can claim any tall hot or iced coffee on the house

The Independent UK

Starbucks’ CEO-Led Turnaround Gains Traction: New Highs Likely

Starbucks Q1 wasn't a game-changer but aligns with the outlook for growth to resume in Q2 and improve sequentially as Brian Niccol's turnaround gains traction.

MarketBeat

Starbucks reveals plan to keep customers in stores longer

Starbucks wants its customers to enjoy the ambiance in its stores.

The Street

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Starbucks to reduce its menu by 30%

CEO Brian Niccol revealed the coffeehouse chain's big plan during an earnings call on Tuesday

Salon

170 Days From Now You’ll Be Glad You Bought These 3 Unusually Active Call Options

There were 696 unusually active call options in Wednesday's trading. While a Visa call had the highest Vol/OI ratio at 75.21, three calls expiring in 170 days on July 18 caught my attention. There were 696 unusually active call options in Wednesday's trading. While a Visa call had the highest…

Barchart

Starbucks announces bittersweet change you will soon see in stores

Starbucks CEO Brian Niccol has unveiled details of a major change that may leave customers divided.

The Street

Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’

Niccol said the company made progress on its “Back to Starbucks” plan in the first quarter.

Fortune

Starbucks plans to overhaul menu by cutting 30 percent of food and drink items

The coffee giant recently reported a four percent global sales loss

The Independent UK

Starbucks is giving customers fewer options

Starbucks announced it will be cutting its menu offerings by 30%.

The Street

Starbucks Stock Pops as Turnaround Efforts Lead to Earnings Beat: What to Know

Starbucks stock is higher Wednesday after the coffee chain beat expectations for its fiscal first quarter as its "Back to Starbucks" efforts take shape.

Kiplinger

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Fortune

Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer

Starbucks’ new CEO, Brian Niccol, highlighted ceramic mugs as a key part of the business’s turnaround.

The Guardian - US

Starbucks posts smaller-than-expected sales drop amid turnaround effort

World’s largest coffee chain in drive to boost sales and win back customers as new CEO urges ‘fundamental change’

The Independent UK

Starbucks reports better-than-expected quarterly sales as turnaround efforts begin

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

Fortune

A top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes

A new push to make the stores more luxurious and inviting went into effect this week.

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news in one place.

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International Business Times

Starbucks Brings Back Condiment Bars, Offers Free Refills As Part Of Turnaround Efforts

Starbucks has focused on improving relationships with workers and addressing bottlenecks in the operation process that make it hard for customers to order a cup of coffee.

Salon

Starbucks trains baristas to de-escalate

The international coffee chain announced customers must make a purchase to use the restroom or sit at a table

Fortune

Starbucks CEO Brian Niccol earned a $5 million bonus after one month on the job

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Fortune

4 iconic U.S. companies are in stormy waters—2 CEOs are possibly lost at sea, while 2 may be piloting safely to shore

Four heads of iconic U.S. enterprises face turbulent, inherited challenges with elevated investor anxiety in 2025.

The Street

Starbucks revokes a major privilege customers love

The coffee giant has reversed course on a major policy.

International Business Times

Starbucks Says Buy Something Or Leave In Rules Change

Starbucks has ended its open-door policy, which allowed anyone, not just a customer, to use its spaces without buying anything.

The Guardian - US

A bargaining breakdown and strikes: the bitter union fight at Starbucks

Workers call proposals ‘almost laughable’ with new CEO’s pay package 10,000 times the median salary of barista

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People

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