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The Latest Breaking News from BookTok

The Guardian view on the London book fair: let it be full and fun

Editorial: As publishing looks to cash in on the BookTok revolution, it would do well to remember an earlier innovator, Peter Usborne

The Guardian - UK

‘Amazon doesn’t care about books’: how Barnes & Noble bounced back

Barnes & Noble is the US’s largest remaining book chain but, under James Daunt, each of the 600 stores is meant to run like an independent bookstore

The Guardian - US

Litty Committee: These Colleen Hoover Books Are Under $16 RN In Case Yr In Need Of A Good Cry

Run, don't walk to the fiction aisle.

Pedestrian.tv

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Litty Committee: Pour Yrself An Iced Tea And Lap Up The Best New Books Out This Feb

Read it and weep (for yr bank account).

Pedestrian.tv

Best young adult novels to read for fantasy and mystery-loving romantics

From slow burners to murder mysteries, we’ve got you covered

Evening Standard

TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailers

The Guardian - UK

The blockbuster book trends of the year

From cosy crime to queer romance, Francesca Brown looks at the literary trends dominating the charts, and filling our shelves

Evening Standard

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CoHort, assemble: How Colleen Hoover became the world’s biggest author

Colleen Hoover has a devoted following on BookTok, but her appeal isn’t niche. Amanda Whiting explains how the prolific author, who has multiple books in the New York Times bestseller list, became a publishing titan

The Independent UK

‘Never seen anything like it’: how Colleen Hoover’s normcore thrillers made her America’s bestselling author

‘CoHo’ began as a self-published writer. Now she’s sold 20m books worldwide – and has legions of TikTok fans

The Guardian - US

Babel: the BookTok sensation that melds dark academia with a post-colonial critique

Set at Oxford in the 1800s, Rebecca F Kuang’s new novel is a magic-infused allegory for structural oppression – and social media can’t get enough of it

The Guardian - AU

The Guardian view on BookTok: a welcome disruptor of the status quo

Editorial: The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lasts

The Guardian - UK

Smutty novels are blowing up BookTok – but why are their covers so discreet?

Sexually explicit literature is no longer dismissed as ‘filth’, with the TikTok generation embracing erotic fiction like never before. But these books boast some key differences from their historic predecessors, writes Laura Hampson

The Independent UK

‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’

After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now it’s one of the most eagerly anticipated releases of the year

The Guardian - UK

Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature lovers

The Guardian - UK

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Evening Standard

Jessie Burton: ‘Art or appropriation? It depends how it’s done...’

She’s the bestselling author who has never shied away from writing characters with lives very different to her own — but that’s just the job of an author, right? As debate over who gets to tell which stories rages, she speaks to Alexandra Jones about sensitivity readers, cancel culture and…

The Guardian - UK

‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres

The Conversation

What is BookTok, and how is it influencing what Australian teenagers read?

Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok.

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