The Latest Breaking News from Bath Body Works

Company’s annual $9.95 candle deal is back for a 14th year

Bath & Body Works is beaten down and dirt cheap. If its turnaround gains traction, this could be one of retail’s best rebound plays going into 2026.

When you sit back, relax, and light up a candle, the last thing you’re expecting is for that candle to blow up.

Among Wednesday’s 35 most unusually active options, two emerged as notable straddle setups appealing to both bullish and bearish traders. These potential plays revolve around some of the market’s most familiar and widely followed stocks.

Bath & Body Works stock hit its 25th new 52-week low of the past 12 months on Tuesday. BBWI stock is down over 30% in the past year. Four years ago, it traded at $82. It’s now about one-quarter the value.

From snapping up labels to growing its fanbase overseas, Next is dusting off its dull image while increasing profits

Shifting consumer habits are reshaping the retail landscape, as spending patterns reveal unexpected winners and laggards in the marketplace. JPMorgan analyst Matthew R. Boss downgraded Abercrombie Fitch Company (NYSE:ANF) and Bath Body Works, Inc. (NYSE:BBWI) following its recent fieldwork and intra-quarter management access.

Tackling bad smells in your car can be difficult. However, this driver says that an air freshener can make things significantly worse.

Bath & Body Works represents a classic example of a value investment, all the way from its financial profile to its discounted valuation today.