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The Latest Breaking News from Alissa Heinerscheid

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response

The Guardian - US

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

Fortune

Why is Bud Light being boycotted? Timeline of events

The Anheuser-Busch brand swas heavily criticised after launching a collaboration with a transgender influencer

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

As the US becomes more divided, companies find they can’t appeal to everyone

Younger people believe companies have social responsibilities, while conservatives say they should stay out of politics – and the fight won’t end soon

The Guardian - US

Women drinking beer clothed: why are rightwingers melting down over Miller Lite?

A commercial pointing to longstanding sexism in beer ads has sparked outrage – and led to a campaign of harassment

The Guardian - US

Bud Light sales dip after trans promotion, but such boycotts are often short-lived

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.

WEKU

Bud Light fumbles, but experts say inclusive ads will stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer

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