Ukraine's President Volodymyr Zelensky rubbed salt into Vladimir Putin's wounds with a visit to a liberated town.
After his country's troops made a major advance in their bid to liberate land from the invading Russian forces, Zelensky went to the town of Izium.
Much of it has been destroyed including the entire centre of one residential building, despite Russian troops appearing to be on the back foot and using equipment from North Korea and Iran.
In Izium, Zelsnky said: The view is very shocking but it is not shocking for me."
The president pointed to recent alleged war crimes and atrocities in Ukrainian neighbourhoods like Bucha, where bodies were found in mass graves. Some of them were found with gunshot wounds to the head and their hands tied behind their back.
"Because we began to see the same pictures from Bucha, from the first de-occupied territories," Zelensky added. "So the same destroyed buildings, killed people."
Izium was a key strategic town for Russia, which used it as a launch pad for its attack on the south of the country and the regions of Donetsk and Luhansk.
The town was retaken as part of a sweeping counteroffensive by Ukraine last week, which saw an estimated 2,300 square miles recovered by the defenders, an area larger than Norfolk.
The claims by Ukraine could not be independently verified, but it is clear Russian troops appear to be on the back foot in the war.
Their Defence Ministry recently said the retreat was a part of an effort to "regroup" and focus their efforts elsewhere.
Ukraine claims its troops have been met with a positive response from residents in the liberated towns.
"Our soldiers are here. That’s a very important thing. It supports people,” Zelensky said. "I see how people meet them, in what a sensitive moment. It means that with our army, the life comes back."
Hailed by the defending country as a turning point in the war, the counteroffensive has a new front as Ukraine successfully secured the region of Kharkiv.
Kherson is believed to be the next target of liberation for the Ukrainian force and is both strategically and symbolically important.
It is the only major Ukrainian city currently held by Russia and it is near the Crimean peninsula, canned by Russian in 2014.
Military analyst Professor Michael Clarke told Sky News that taking the city could mean Russia would find it "impossible for the Russians to operate" from Crimea in a military sense.
He said: "The Ukrainians have got momentum on their side and in battle, momentum matters hugely.
"The Russians seem to be out of food and everything. Once they run out of ammunition, they've got no choice but to surrender or run.
"And they can't run because they can't get across the Dnipro River."
On Instagram, Zelensky added: "Before, when we looked up, we always looked for the blue sky. Today, when we look up, we are looking for only one thing - the flag of Ukraine.
"Our blue-yellow is already flying in the de-occupied Raisin. And so it will be in every Ukrainian city and village. We move in only one direction - forward and to victory."
