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Are you tired of seeing ads and prompts to switch to Bing? Microsoft's new Windows and Surface chief, Pavan Davuluri, has said in a new interview that he "[hears] you on it."
If you're unfamiliar with the intrusive nature of Microsoft's Bing pop-ups and prompts, here's a brief refresher:
Microsoft has an unfortunately pushy history when it comes to Bing. Pop-ups to switch to Microsoft's proprietary search engine previously showed up in 2021 after a Windows 10 update, a year ago with a BGAUpsell.exe prompt, and in March of this year with an annoying Chrome notification. And that's only a few examples over the past couple of years.
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Four months ago, Redditor @Boomayeee on r/Windows 11 said that with every update, they're "prompted to set [Bing] as default search engine," despite clicking 'No' every time. One user (@Chedyus) chimed in: "It happens to me as well after every new version they push."
In another Reddit thread on the Bing pop-up in Google Chrome two months ago, Redditor @b_86 aptly said, "Microsoft, stop using literal malware tactics to position your products and services."
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Will Microsoft actually pull back on intrusive Bing ads?
The quote is tucked away in an interview published on Thursday in The Verge with Tom Warren.
Davuluri, a 23-year Microsoft veteran, tells Warren that the issue of Bing prompts and ads is "front and center" for him and that he wants to "[make] sure we are winning Windows customers through great experiences at the end of the day."
Davuluri continues, "We want them to enjoy Windows. We want them to want it. So I hear you on it."
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Given Microsoft's history with pushing Bing, this may feel to you like one of those I'll-believe-it-when-I-see-it moments. After all, it's not just Bing that Microsoft continues to go on Windows users.
Last month, Laptop Mag reported on a Windows 11 upgrade pop-up on an incompatible Windows 10 PC, suggesting the user buy a new laptop to get Windows 11.
Then, just last week ago, we wrote about Microsoft's PC Manager flagging non-Bing search engines as an issue that needed fixing.
That said, new leadership can be a pivotal point for companies. With Davuluri at the helm, a pop-up-free experience (or, at the very least, a limited pop-up experience) in all Microsoft products and services could be possible.