The Turkish government has written to the United Nations to formally request to be referred to as Türkiye, according to the country's news agency.
The letter was sent by foreign secretary Mevlut Cavusoglu, and it is being reported that the UN has accepted the country's request.
The move comes as part of ongoing efforts by President Recep Tayyip Erdogan's government in Ankara to rebrand the nation to reflect how the country referred to itself when it declared independence in 1923.
READ MORE-Cyprus covid travel restrictions updated for UK tourists ahead of summer holidays
Chronicle Live reports it is understood that the reasoning behind the name change comes from Turkey's desire to dissociate its name from the bird, turkey, and any negative connotations around it.
Turkey's state-run Anadolu news agency has said UN Secretary General Antonio Guterres's spokesman, Stephane Dujarric, confirmed receipt of the letter on Wednesday.
The agency added that the UN spokesman said that the change became effective 'from the moment' the letter was received, meaning that Turkey will now be officially be referred to as Türkiye - pronounced tur-key-YAY - which is how it is pronounced in Turkish.
According to the Turkish presidency's directorate of communications, the campaign was 'to promote more effectively the use of ‘Turkiye’ as the country’s national and international name on international platforms'.
Holiday commercials for the tourist hotspot have also been using the new term since the start of the year. Official Turkish government papers have used the new spelling too.
President Erdogan ordered the use of 'Turkiye' back in December. It was part of a call for 'Made in Turkiye' to replace 'Made in Turkey' on products exported from the country.
