Waitrose are the latest supermarket giant to launch their 2022 Christmas advert.
The ad, titled "It's beginning to look a lot like Christmas", stars some of the company's real list Partners and suppliers. From farmers to producers, the adverts aims to highlight the hard work of all those involved in Waitrose the whole year round.
The 60 second ad features Bing Crosby's classic Christmas tune and is set to premiere on our televisions tonight during the grand finale of The Great British Bake Off tonight - Tuesday, November 15.
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Like the John Lewis ad before it, the message of care sits at the heart of this year's Waitrose Christmas ad - in this instance, showing the great care that goes into producing our products at Christmas.
Created by adam&eveDDB, and shot by Academy Award-nominated director Henry-Alex Rubin, the ad celebrates Waitrose Partners and suppliers who work in all weather conditions right through the festive period to ensure a special Christmas for customers.
Each of the preparation scenes depict various challenges we face throughout the year, including one of our pork farmers smashing through an iced over drinking trough, fences being put up with lighting in the background, farmers working through the hot summer to get their crops ready, Brussels sprout picking in the torrential rain and apple picking in high winds at our Leckford Estate farm.
The ad also gives shoppers and insight into some of the supermarket's festive favourites this year -including the No.1 Blood Orange and White Chocolate Quenelle.
Following the launch Emma Isaac, Head of Marketing at Waitrose, said “Christmas is a very special period, and we don’t often talk about the time and effort our Waitrose Partners and our many farmers, growers and producers spend making the day magical for our customers.
"This year we wanted to do something different from the norm that’s inspired by our Partnership Purpose and builds on why Waitrose food is ‘Food To Feel Good About’. So, we decided the care, hard work and dedication of our suppliers and Partners deserved the spotlight in this year’s campaign because at the end of the day we couldn’t do Christmas without them.”
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