This year rum is being tipped to be the new gin and Waitrose customers can now easily discover one of the world’s most renowned rum cocktails without having to mix it themselves. Now on sale at the supermarket, Goslings Rum has launched its Dark ‘n Stormy in a convenient ready-to-drink can.
A true taste of Bermuda, it’s the genuine cocktail providing a combination of Goslings Black Seal Rum and Goslings Stormy Ginger Beer.
The name is said to have originated when an old salt observed that the rum floating on top of the ginger beer was the “colour of a cloud only a fool or a dead man would sail under” The famous, one-of-a-kind rum cocktail is now available in a sleek and convenient 250ml (£2.20 each or three for £5).
John Vine, spirit buyer at Waitrose, said: "Goslings Rum Dark ‘n Stormy is a world-renowned and much-loved cocktail so the new convenient 250ml can will further strengthen our exciting, super-premium ready-to-drink offering. Providing absolute authenticity, provenance and real rum refreshment, we're confident it will be a popular line with our discerning customers this summer and beyond."
Kirsty Loveday, founder and CEO of Love Drinks, which imports and distributes the Goslings brand in the UK, said: “It’s an exciting time for the rum category with increased consumer interest into the intricacies, provenance, production, serves and heritage behind the spirit. For lovers of the Dark ‘n Stormy or for consumers looking to discover what the rum category has to offer, this launch in Waitrose provides them with the perfect summer solution.”
Goslings is Bermuda’s oldest business and is currently run by the seventh generation of the Gosling family. Goslings Rums are Bermuda’s number one export.
