In case you hadn’t noticed, things have not been going well for the west.
In just three months, Donald Trump has started trade wars, crippled Nato, dismantled USAID and humiliated an invaded democracy while praising its aggressor, among other things. We still have 45 months to go. Through his antics, the US president is normalizing, even encouraging, intense selfishness and disregard for others. The clearest example is USAID: if the richest, most powerful country in the world thinks it’s a waste to give a tiny fraction of its income to the poorest, worst off people in the world, you must be a real sucker if you care for others.
This comes on top of a longer trend of declining western happiness and disconnection. In 2012, the United States ranked 11th in the World Happiness Report. This year, it was 24th. In 2023, one in four Americans reported eating all their meals alone. That figure has risen 53% in just two decades.
These short- and long-term trends are no coincidence. New research shows that unhappy people vote for populists, those who promise to rip the system apart. Importantly, it also finds that trust explains which type of populists unhappy people support: low-trust people vote for far-right parties, whereas high-trust people go far left. Therefore, we should see Trumpism as both a symptom of a lower-trust, lower-happiness society and a cause of further misery and mistrust.
But what should you do if you don’t like the way the world is going? Is there anything you can do?
The obvious answer is to rage, doomscroll and hope for the next election. But the obvious answer is no longer an option once we realize the antidote to Trump is to build a happier, higher trust society. Drawing on my dual experience as a moral philosopher and happiness researcher, I’d like to suggest some alternative ways you can fight back.
Trumpism is built on pettiness and self-interest, so resisting means embodying the opposite virtues. To paraphrase a much better president: do not ask what the world can do for your happiness – ask what you can do for the happiness of the world. You commit yourself to making the biggest difference you can – even when others do not.
It starts internally. Epictetus, the Stoic philosopher born a Roman slave, wrote: “We cannot choose our external circumstances, but we can always choose how we respond to them.” That idea, now a pillar of modern psychotherapy, is especially relevant in moments like this. Trump and co want to make you feel helpless and furious. Keeping your composure and finding joy are acts of resistance.
It continues locally. Make an effort to build social connections where you live. Research shows when we share meals with others, volunteer or strike up friendly conversations with strangers, we’re not just making ourselves and others happier. We’re rebuilding the social fabric that authoritarian politics tears apart and reducing the distrust that fuels politicians like Trump. Higher trust and happiness make us less susceptible to the politics of fear and resentment; the data backs this up.
Some good news is that our perceptions of mistrust are misplaced. There have been global studies in which researchers drop wallets to see what percentage is returned. A 40-country study found actual wallet return rates are about twice as high as people expected. In the US, two-thirds were returned – against the view that one-third would be. Simply recognizing we can trust others more than we thought is a helpful step forward. You could join a local Action for Happiness group. Recent research even shows prosocial activity is reliably linked to fewer “deaths of despair”. Your kindness could save lives.
At the national level, we need to see politicians taking social connection – not just the economy – more seriously. If it seems fluffy or unimportant, look at where ignoring them has got us: he’s in the Oval Office. Academics are starting to assess policies by their “bang for buck” at improving wellbeing: economists at the London School of Economics published a first, milestone review in 2024. Policy nerds should take notice.
It ends globally. My colleagues and I at the Happier Lives Institute recently published the first global analysis of how much happiness different charities produce per dollar. We found a striking result. The most effective charities – often tackling issues such as depression or malnutrition in low-income countries – have about 150 times the impact of the average rich-country charity. If someone gave $150,000 to charity, you would consider them a hero. It turns out you can do as much good by giving $1,000 – if you follow the evidence and pick wisely. Giving 1% of your income to these organizations is a quiet act of moral clarity in a noisy, self-interested world.
Fighting back doesn’t have to mean shouting louder. Another option is gracious, determined decency. Choose kindness over cruelty, generosity over selfishness, and evidence over bluster. Today, these quiet choices are acts of radical courage – ones that help build a better tomorrow. They might even make you happier, too.
What’s giving me hope
Trumpism is the symptom of a less happy, less trusting society. But we are far from powerless to change this. There are several ways we can each make a difference – starting with our own minds and local communities and finishing with helping others around the world. What gives me hope is realizing we have the potential to understand what’s going wrong in our society and do our part to improve it.
Michael Plant is the founder and research director of the Happier Lives Institute. He is a global happiness researcher and post-doctoral research fellow at the University of Oxford’s Wellbeing Research Centre, which publishes the annual World Happiness Report
