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Shares of Sunnova Energy (NOVA) closed down roughly 65% on March 3 after the company warned it may not remain in business, highlighting the deepening crisis in the U.S. solar industry.

According to a Bloomberg report, the residential solar sector has been particularly hard-hit, with high interest rates and reduced state incentives already straining these businesses before President Donald Trump’s administration began dismantling green energy policies. Sunnova disclosed insufficient cash flow to meet obligations and has suspended guidance while seeking refinancing options and cost reductions.
Industry uncertainty has intensified as Trump moves to unravel Biden’s Inflation Reduction Act, threatening crucial federal incentives that solar companies rely on. Bloomberg explained that the timing couldn’t be worse for climate goals, as solar energy provided most of the new U.S. power capacity generated last year amid record global temperatures.
Meanwhile, power demand is expected to surge due to artificial intelligence expansion, with the Trump administration positioning natural gas (NGJ25) to dominate new electric supplies. Despite these challenges, solar executives argue their industry remains well-positioned to meet growing power demand, citing faster deployment capabilities compared to nuclear or gas plants.
A Weak Q4 Earnings Report for the Solar Stock
Sunnova Energy reported challenging fourth-quarter results amid industry-wide pressures, with CEO John Berger acknowledging that 2024 was “without question one of the hardest” years in the company’s 12-year history.
The company fell short of its cash generation targets as high interest rates, regulatory uncertainties, and post-election market caution slowed tax equity funding. This capital shortfall forced Sunnova to reduce loan originations, creating a downward cycle that further impacted cash flow.
“Peer distress and stubbornly high interest rates, along with regulatory and political uncertainties, made both consumers and capital providers more cautious,” Berger explained. “This backdrop slowed the flow of tax equity, which in turn, lowered the amount of capital we were able to deploy.”
Despite these challenges, Sunnova reported some positive operational metrics. Revenue grew 17% year-over-year to $840 million, while interest income rose 29% to $150 million. It also achieved a 24% reduction in net service expense per customer over two years while increasing its solar customer base by 70%.
In response to market conditions, Sunnova has implemented several strategic adjustments. It reduced headcount by over 15%, which should contribute approximately $35 million toward estimated annual cash savings of $70 million. Since the end of 2023, total headcount has declined by 30%.
Sunnova also revised dealer payment terms to align with funding cycles and secured a non-recourse, asset-based loan facility to strengthen working capital management. It continues to prioritize margins over growth, focusing on its most profitable markets and energy services.
CFO Eric Williams noted that battery attachment rates reached an all-time high of 33% in Q4, up from 24% in the same period of 2023. This indicates growing customer interest in energy storage despite market challenges.
Sunnova has suspended its 2025 and 2026 cash generation guidance as it works to address corporate debt maturities due in late 2026. Management has set a target date of mid-2025 for resolving these obligations.
What Is the Target Price for NOVA Stock?
Out of 26 analysts covering NOVA stock, six recommend “Strong Buy,” 18 recommend “Hold,” and two recommend “Strong Sell.” The average target price for the solar stock is $8.14, indicating upside potential of 1,380% from current levels.
