Good morning.
Donald Trump is heading back to the White House on January 20, alongside a Republican Senate and hotly contested House. I’ll let pundits wax on the relative impact of Israel, inflation, immigration, abortion, taxes, energy, race, religion, rural voters, RFK Jr., Jill Stein, jobs, men, women, cats, dogs, squirrels, age, hubris, and a firehose of political ads funded by an unprecedented $4.5 billion in outside spending. Having grown up in various parliamentary systems, I still marvel at the resilience of the electoral college, which the majority of Americans would vote to scrap.
Now come the debates on what we’re likely to see on the policy front in a second Trump administration. With a Republican sweep, the incoming president would probably not face much pushback on cabinet appointees or key legislation. Whether he will actually initiate mass deportation, end the Ukraine war on Day 1, create “freedom cities,” or impose tariffs of 60% on China remains to be seen. Americans will soon find out if Project 2025 is a blueprint or a pipe dream. The caliber of policymaking will depend on the caliber of his team; his leadership will be measured by his ability to bring prosperity to red states and blue states alike, to tackle wicked problems, and tap massive opportunities in ways that benefit the long-term health of the U.S. and the world.
But more on that later. In the immediate term, business leaders woke up this morning to the reality that a sizable percentage of their customers and employees are shell-shocked and deeply upset. That would have been true, no matter who won. For advice on what to do, I turned to Nik Deogun, who counsels leaders on a range of issues as CEO of the Americas for Brunswick Group. His thoughts:
“When I was in the TV news business, my old boss used to say: The more emotional the story is, the cooler you should be. The same is true for CEOs this week.
This week, the best CEOs will do two things: keep a sharp focus on employee wellbeing and continue to serve the clients and customers that depend on them. Critically, they will be patient, waiting for clear information before acting, and never losing sight of their core business mission. Amid sound and fury (on either side), play the long game.”
More to come, and more news below.
Diane Brady
diane.brady@fortune.com
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