While most 10-year-olds have miniature plastic handbags and toy cars for their dolls, Moo Abraham has her own life-sized Mercedes G Wagon and £2,000 Louis Vuitton bag at home.
The young girl, who goes by the title 'The Billionaire's Daughter' on social media, is often dressed head-to-toe in designer labels, such as Gucci and Hermes, and dripping in flashy diamond jewels.
Her parents, Adam and Emily Abraham, who run pre-loved luxury goods stores in London, refer to themselves as billionaires, however their net worth is unknown.
Moo first shot to fame on TikTok last year when she went viral for casually adding up the cost of her outfit to a whopping £58,500 - including a £10,000 watch and £4,000 necklace.
Many of Moo's expensive belongings have been passed down by her parents as family heirlooms, and others - like her 4x4 wagon - are brand spanking new.
"She has a couple of little designer bags which we have collected for her over the years, the Louis Vuitton Nano Speedy is her favourite," mum-of-three Emily told the Mirror.
In a recent video with celebrity car customiser, Yianni Charalambous, Moo got her Mercedes-AMG G63 wrapped in a metallic unicorn colour - eight years before she's legally able to drive it.
Other popular footage online shows her shopping in Harrods, buying her dad Adam, 36, a private jet, and handing out cash to strangers in the street.
Despite what many of their 1.7 million followers may think, Emily, 45, said her youngest child isn't spoilt, though she does know she's privileged.
"I do understand that a lot of the TikToks give the impression [of Moo being spoilt], but people don't see what goes on behind the scenes," Emily said.
"Moo certainly doesn't get everything she wants and she really appreciates what she does get, because she sees the hard work that goes into being able to buy these things."
Emily explained that Moo "understands the value" of her luxurious goods and is "very appreciative" of the designer brands that come her way.
"We always teach her that she's in a very privileged position and is able to help others because of that," she said.
Away from TikTok, Moo made her debut on the catwalk for London Fashion Week this year, which was a "really exciting moment for her".
"We did go shopping to Harrods before the shows and Moo picked out a gorgeous dress to wear which is now her favourite outfit," Emily said.
"She does love Zara and wears more high street in everyday life, but I was happy to mark the occasion with something a bit more extravagant for her."
When Moo isn't in front of the camera or helping her parents run their Knightsbridge shop, Love Luxury, you'll find her baking cupcakes at home.
She also has a rather refined palate for her age and enjoys fresh seafood, including gold-leaf wrapped prawns.
"For special occasions, we love to visit Chinese restaurant Kai Mayfair, she loves the wasabi prawns. She's a big fan of Cheatmeals too," Emily said.
The 10-year-old has big aspirations to follow in her mother's footsteps and plans to start a career in the luxury fashion world one day.
"She'd like to be a business woman like her mum and take over the family business," Emily said. "She loves seeing how all parts of the business work and has taken a great interest in the designer world.
"She already has a brilliant knowledge of the bags, watches and jewellery we sell including Chanel, Hermes and Rolex."
And the proof is in the pudding, as Moo has showcased herself guessing designer handbags blindfolded on TikTok.
Inside the family's store, Moo is familiar with meeting and greeting well-known faces and celebrities, such as boxer Floyd Mayweather.
"She asked him what it feels like to have won so many fights, and he said 'good' and fist pumped her," Emily explained.
"She was also really star struck a few months back when she spotted Tom Cruise in Knightsbridge. She loves the Mission Impossible movies."
But, it's pop singer Ariana Grande who 10-year-old Moo would love to meet the most.
Talking about the life lessons Emily wishes to pass onto her daughter, she said: "Every failure is a lesson, and there's not much that a good positive attitude can't improve.
"Once Moo is old enough to have her own social accounts, I will also be teaching her that the negative comments and trolls, that are unavoidable online, are just people that are not happy in their own lives and want to bring other people down to be just as unhappy as them."
It is unknown whether Moo earns her own salary from her viral videos, and Emily declined to comment on her daughter's pocket money.
You can follow Moo on TikTok @loveluxury to see more about her lavish lifestyle.
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