Over 300,000 individuals flocked to a crucial voter registration website within a mere 24 hours after global pop sensation Taylor Swift shared a link to it while endorsing Vice President Harris. The Harris campaign swiftly capitalized on this surge in interest by offering merchandise inspired by the music icon's endorsement.
One of the standout items was the Harris Walls friendship bracelets, reminiscent of the ones often crafted and exchanged by fans at Taylor Swift concerts. Priced at around $20 on the campaign's official website, these bracelets quickly flew off the virtual shelves, selling out in no time.
Providing insights into this development is Karen Finney, a former senior advisor for Hillary Clinton's 2016 presidential campaign. The strategic impact of Taylor Swift's endorsement is evident, especially as the Trump campaign had been anticipating such a move for months. Swift had previously expressed frustration over AI-generated images falsely depicting her support for Trump, a claim that she vehemently refuted.
