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Daily Record
Daily Record
Lifestyle
Rachel Williams

Superdrug's 'luxurious' £5 serum has fans saying they 'won't go back to expensive brands'

If you're looking for an affordable serum that delivers results similar to pricier brands, then Superdrug has the serum you need to add to your skincare bag.

While the high-street health and beauty retailer stocks a wide variety of major brands in-store and online, its own-branded products have also received praise. One in particular is the Vitamin E Serum, which has garnered hundreds of five-star reviews.

Priced at just £4.99, the Vitamin E Serum is part of Superdrug's affordable Vitamin E range. The range includes a number of skincare products that are infused with naturally sourced vitamin E that helps enhance the texture and health of your skin.

The skincare buffs among us will know that incorporating vitamin E into your skincare routine can provide many benefits. From reducing wrinkles and fine lines to offering hydration and UV protection, there are many reasons this powerful antioxidant should be used on your skin.

Superdrug's Vitamin E Serum is one of the bestselling products from its own range. The lightweight, silky texture contains Betaine and a blend of natural fruit acids promises to boost the skin's moisture content and help stimulate cell renewal.

The Vitamin E serum has a 98% approval rating on the Superdrug website (Superdrug)

This affordable serum doesn't just provide all the benefits of Vitamin E, but it also contains a skin conditioning multivitamin complex, comprising vitamins A, B, F and H, which, combined with Horse Chestnut extract, helps to care for dry skin.

The Vitamin E serum has managed to amass a 98% approval rating from shoppers on the Superdrug website, as many hail its affordability and ability to soften the skin.

One glowing review read: "Okay. I'm 77 (and will never look 16 or even 60 again) This has given me a brighter complexion without drying my already dry skin. It has softened lines, including the dreaded marionette ones, and it has reduced the 'triangle of sadness'. All in all a success."

A second happy shopper said: "I tried this out recently, as I have started to suffer with rough, dry skin. I must say, I was very impressed! Within 2 days, my skin felt soft and hydrated with no oiliness or stickiness. A lovely, luxurious texture and a great fragrance (very soft, not strong or artificial) makes this a must buy for me now."

A third said of the serum: "This is absolutely brilliant stuff, I used to use very expensive cream but switched to this after trying it. Its really cheap i didnt think it would be any good but it really is."

A fourth impressed shopper wrote: "I’ve been using this for a few months now and it’s the best product I have ever used on my skin! It feels like silk on your face. So smooth & soft. I use it every morning and every night. It improves my skin with each application! It impressed me that much I bought the whole vitamin e range and I love it!! Much prefer to more expensive alternatives too!!"

And a fifth exclaimed: "I bough this serum while it was on special offer and I am so pleased that I took a chance on doing this. It goes on so easily and leaves my skin feeling really refreshed. I recommend this product and I will not go back to my more expensive serum."

Shoppers can purchase the Vitamin E Serum for £4.99 from the Superdrug website.

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