As the Super Bowl approaches, advertisers are pulling out all the stops to capture the attention of the anticipated 120 million viewers. From veteran advertisers using celebrity cameos and humor to newer advertisers opting for outrageousness, the competition for the most memorable ad is fierce.
With over 80 ad spots during the game, advertisers are vying to ensure their brand message resonates with the audience. This year, some ad spots are fetching a record $8 million for just 30 seconds, underscoring the high stakes involved.
Celebrity-Palooza
Several advertisers are leveraging the star power of celebrities to make an impact:
- Hellmann's reunites Meg Ryan and Billy Crystal in a nostalgic ad at Katz's Deli.
- Chris Pratt and Chris Hemsworth sport Ray-Ban Meta AI-powered glasses in a humorous Meta ad.
- Catherine O'Hara and Willem Dafoe star in a Michelob Ultra ad as pickleball players.
- David Beckham discovers his twin, played by Matt Damon, in a Stella Artois ad.
- Matthew McConaughey leads an Uber Eats ad with various celebrity cameos.
Silly Humor
Other advertisers are opting for light-hearted and humorous approaches:
- Coors Light features adorable sloths in mishaps due to their slow nature.
- Eugene Levy's eyebrows take flight in a quirky Little Caesars ad.
- Nestle Coffee Mate showcases a man's tongue dancing to a Shania Twain song.
- Pringles sees famous mustaches flying away in a comical scenario.
Serious Messages
Some advertisers are using their platform to address important issues:
- Dove highlights body confidence issues in young girls.
- A foundation combats antisemitism with a powerful ad featuring Snoop Dogg and Tom Brady.
- Hims & Hers addresses the obesity epidemic and the affordability of weight loss drugs.
- Novartis focuses on breast cancer awareness with Wanda Sykes and Hailee Steinfeld.
First-Time Advertisers
Newcomers to the Super Bowl ad scene are making their mark:
- Häagen-Dazs reunites 'Fast & Furious' stars in a slow-paced ad.
- Instacart showcases a variety of brand characters in a food delivery service battle.
- Totinos Pizza Rolls bids farewell to an alien in a comedic ad.
Surprises
While some advertisers have revealed their ads early, others are keeping their plans under wraps:
- Auto brands like Jeep and Ram are set to feature in the game without disclosing details.
- Dunkin' teases an ad with Ben and Casey Affleck and Jeremy Strong.
- Water company Liquid Death debuts its first ad created in-house.
- Duracell hints at a mysterious ad featuring a 'Duracell Scientist'.
As the Super Bowl draws near, the anticipation for these ads continues to build, promising a mix of entertainment, humor, and thought-provoking messages for viewers to enjoy.
