West Australian woman Bonnie Allen picked up her first drink as a toddler and it's taken her decades to break up with booze once and for all.
Now she is hoping to help other people do the same and choose alcohol-free options.
Growing up in the '70s, Ms Allen said she would pick up abandoned drinks at her parents' parties and finish them off.
"When they were on the dance floor, I would scan the floor ... and I think that set me up for a lifetime of that being my drug of choice," she said.
Living in Western Australia's South West, Ms Allen said at the time, getting drunk and sharing a hangover was "a way of building trust".
"It sounds bizarre to say that now ... but if you had a good night out and got drunk with someone and could share a shocking hangover story, you were mates."
It took many years for Ms Allen to realise she had a dependency on booze and to make the decision to go cold turkey.
"I think my body and my mind at the same time finally collided and went 'yeah we need to stop now'."
Turning cold turkey into a business
A year on, Ms Allen has turned going cold turkey into a business venture, starting an alcohol-free beverage company.
She said she was inspired to start the business after trying to find an alcohol-free replacement for her evening ritual of sitting down with a glass of wine or a beer.
Ms Allen now sources and sells a variety of non-alcoholic wines, beers and spirits.
She said demand was increasing every day off the back of increased awareness around alcohol and mental health during the pandemic.
"Big companies who sell alcohol, they are increasing the space they devote to alcohol-free products as well.
"In my very little fledgling business I see the demand there and the interest growing."
Be wary of alcohol-free marketing
Cancer Council Western Australia's alcohol program manager Julia Stafford encouraged people to rethink their alcohol intake but also warned consumers to be wary of advertising for alcohol-free products by major companies.
"We do have some reservations about the products produced by those really high-profile alcohol brands because they often share the same branding and marketing of the well-known alcohol products."
She said some non-alcoholic beverages could also be high in sugar.
"Sugar has its own health problems in the immediate and longer term so I guess [we should] just be mindful of non-alcoholic products that are high in sugar."