Finding the right skincare routine is so difficult, with all the new product releases, TikTok trends and fundamental rules telling you what you should and shouldn’t do.
Not only is it recommended to cleanse, tone and moisturise, but there are new terms coming out each day from ‘slugging’ to beauty buzzwords like hyaluronic acid and retinol.
It can often be difficult to separate the good from the unnecessary. But health and beauty retailer Superdrug have launched a new feature set out to help beauty buffs and skincare enthusiasts find products and a routine that works for them
The Superdrug Skin School went live on the retailer's website today (March 2), and sees advice, tips and tricks coming straight from experts like Dr Ewoma Ukeleghe - a medical and cosmetics doctor - as well as scientist and aesthetician Alicia Lartey.
It comes as Superdrug revealed only 73 per cent of shoppers actually understood the ingredients on their skincare products some of the time, and 98 per cent agreeing that they would like brands to make it easier to choose skincare products.
The Skin School aims to dispel skin myths and unravel the best skincare routine for customers, giving the low down on the latest trending ingredients and techniques, with tips, hacks and real world advice.
Dr Ewoma said: “I have slightly acne prone skin and I’m on the look out for products that won’t break me out.”
The medical school graduate revealed her top tips for day and night skincare routines, alongside some of her favourite products for acne-prone skin.
She said: “My key tips are don’t over exfoliate, invest in hydration, make retinol your best friend and use SPF.”
There can feel like there are lots of rules around skincare, but Dr Ewoma shared that, so long as you cleanse, tone and moisturise in that order, and serums and eye creams don’t really need a specific order.
Her recommended routine sees her cleanse, tone, use serums, eye cream, day cream and SPF in the morning, and before bed, the skin expert completes the very same first four steps, swapping day cream for retinol, and SPF for night cream.
She added: “The B. intense moisturising day cream never breaks me out. Me+ offers great active-driven products at prices that are kind to your pocket, and I use their SPF30+ booster. For my night time routine, the Optimum retinol extra strength is my secret weapon to tackle premature ageing of the skin.”
On the Superdrug Skin School, shoppers can watch videos, get product recommendations and get behind the scenes exclusives from the team, including product developments and campaigns.
Last December, the brand launched their ‘Pharmacy Skin Advice and Treatment Service’, becoming the first UK high street retailer to train pharmacists to provide support, advice and treatment for a range of conditions, after 54 per cent of customers admitted to having previously seen a doctor about a visible skin condition.
The new service will help broaden the level of skincare advice and treatment that can be provided on the high street, with free walk-in consultations and supply of certain prescription only medication for mid to moderate acne and eczema flare ups.
