Tesla (TSLA) is feeling the pain on Monday, April 7, with shares down nearly 5% as of this writing.
This is only a continuation of price action so far in 2025. The stock is down more than 50% from its 52-week high set after President Donald Trump was reelected, and shares are down more than 43% in the year to date.
There are multiple reasons for the share price pain. The company faces increased competition from Chinese EV makers like BYD (BYDDY), decreased automotive revenue as a result of lower average selling prices, and weak demand and brand damage as a result of CEO Elon Musk’s involvement in Trump’s Department of Government Efficiency (DOGE). Sales in key Tesla markets including the U.S. and Europe have been down in the first months of the year and reports suggest that competitors like Lucid (LCID) are snagging would-be Tesla buyers. Protests and vandalism against Tesla vehicles and showrooms are also heightening what one analyst calls a “brand reputation crisis.”
However, Tesla bulls have a few factors working in their favor. Experts suggest the automaker will be less impacted by 25% tariffs on imported automobiles and car parts, and Tesla’s futuristic initiatives in robotaxis, robotics, and supercomputers could supercharge the share price.
So, with the market chaos ongoing, how should you play Tesla stock on April 7?
3 Analysts Weigh In on Tesla Stock
Wedbush analyst Dan Ives shook up sentiment on Tesla stock after slashing his price target from a Street-high $550 by 43% to $315. Ives has maintained his bullish stance through reports of increased competition and political distractions, but with newly announced “reciprocal” tariffs roiling the market, Ives says “self-created brand issues” cannot be ignored. The analyst says Tesla has “lost/destroyed” as much as 10% of its future customer base.
JPMorgan analysts are also feeling the pain. The firm says “We continue to see a large downside to our $120 December 2025 price target,” and lowered full-year delivery estimates from 1,775,000 to 1,715,000. This is because JPMorgan thinks Q1 deliveries, which fell 13% year-over-year, are not a “one-off.”
Meanwhile, Tesla does still have uber-bullish backers. Cathie Wood has recently maintained her $2,600 price target for Tesla, which she sees as justified by its ambitions in artificial intelligence and robotics. The potential to add “trillions” of dollars to its valuation could stem from a fleet of humanoid robots that helps make factory operations more efficient and self-driving car technology that could be deployed at scale in key U.S. markets later this year.
Consensus Price Targets, Ratings on TSLA
As tracked by Barchart, there are 41 analysts in coverage of Tesla with a consensus “Hold” rating.
16 analysts have “Strong Buy” ratings, three have “Moderate Buy” ratings, 12 have “Hold” ratings and 10 have “Strong Sell” ratings.
The consensus price target on shares is currently $320.56, which still implies nearly 40% upside potential from current levels.
