Rochelle Humes has been applauded by her husband and her fans and followers as she told them about a 'big day for my baby' which also helped her have a realisation about the north.
Away from being a TV presenter and busy mum-of-three, many fans are aware that the former The Saturdays singer is a businesswoman with her own skin and hair product brand, My Little CoCo which she launched in 2020 and promised to "develop and create multi-purpose, extra gentle products that the whole family love".
And on Thursday (June 22), Rochelle posted a photo of herself looking gorgeous while appearing to be getting ready to be questioned as she prepared to launch a new 'aloe and pear' product.
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But the big news is that after years of appearing on shelves in Boots, My Little CoCo is expanding into Asda stores before launching in Waitrose, John Lewis and on Ocado. Confirming the news previously in a social media post last week, Rochelle said: "Opening up to multi-retailers has always been a dream of mine and I’ve been manifesting this since we began…
"What started as 7 skin and hair care products bringing a more diverse, luxury offering to the market and has become a brand with over 90 products and lines expanding across multiple categories in family lifestyle…eeeek!! It’s taken a lot of blood, sweat and tears but the last 3 years has all been worth it..
"We will be landing in @asda stores as of tomorrow up & down the country and over the course of the next couple of weeks will drop in @waitrose @johnlewis and @ocadouk." She added: "A huge thank you to my AMAZING and incredibly small team for working SO hard with me to get us to where we are today.
"And a HUGE thank you to @bootsuk for being our amazing home so far but, we aren’t going anywhere!! The full range of exclusive products are still always available there."
So this week, Rochelle, 33, got to present her new range of products as she headed to Asda's HQ in Leeds. Sharing the snap of herself about to be quizzed on her brand to her Instagram Story, she wrote: "Really big day for my baby, feeling so grateful..."
She then shared a follow-up post following her busy day as she headed back to her London home. The This Morning star typed to her 2.2 million followers alongside the glowing selfie: "Have spent the day in Leeds and Sheffield. I've been manifesting this day... it's honestly a dream come true.
"Am on the way back to London with a very full heart." And addressing her realisation, she added: "Also side note... they make a very good cuppa up north..."
Rochelle also shared a reel to her main Instagram grid giving a glimpse into her day and she couldn't look happier as she strutted around the supermarket's headquarters. "SUCH a brilliant day spending time at @asda HQ in Leeds and seeing our products in-store in Sheffield!" the mum-of-three said.
"Seeing firsthand how much our family lifestyle brand resonates with the staff, parents and of course the children was truly heartwarming. A real pinch me moment…"
She added: "This is such a pivotal point and a huge milestone for the business. To see our brand expand to more retailers is a testament to the hard work, dedication, and passion my incredible team and I put in daily. We’re so grateful for all the support and love, here’s to more growth and spreading our message of happy, safe and gentle living for families to enjoy! #MyLittleCoco #FamilyLifestyleBrand #CrueltyFree #BigMilestone."
And Rochelle's singer and DJ husband Marvin Humes was among the first to respond, writing: "Let’s go baby..well done today." Sarah Merrygold, a dancer and wife of Marvin's bandmate Aston Merrygold, also commented: "Our ultimate boss Mama." Waterloo Road actor Adam Thomas, meanwhile, shared the clapping emoji in the comments while singer and actress Jamelia replied: "So proud of you Sis."
