Ex-football CEO Oliver Mintzlaff will oversee Red Bull's F1 set-up after a restructure was announced following the death of founder Dietrich Mateschitz.
The Austrian died aged 78 during the weekend of the United States Grand Prix after battling illness with tributes pouring in from across the sport.
Mateschitz had also been CEO of Red Bull, whose F1 team have already claimed the 2022 constructors' championships. His son Mark has confirmed that role has now been split into three separate positions.
And Mintzlaff, who was linked with a role at Premier League side Chelsea recently, will lead corporate projects and new investments, meaning he will oversee all Red Bull sports.
While the F1 giants will come under his remit, Mintzlaff will also oversee football clubs in Austria, Germany and Brazil - including Leipzig where he was previously CEO.
Red Bull's recent constructors' championship success is their fifth since 2002 with Max Verstappen claiming back-to-back titles.
There remains two races in this season - in Brazil and Abu Dhabi - with focus now switching to next season after their cost cap saga came to a conclusion recently.
Team principle Christian Horner insisted things would not change day-to-day for Red Bull with Mateschitz having put in place 'a very strong foundation for the future'.
Mintzlaff will start his new role later this month, having previously dismissed links over a sporting director position with Chelsea following their takeover.
“I’m under contract with Leipzig until 2026, I will fulfil my contract here with great pleasure," he stated. “We still have a lot of plans. Not only on the pitch. I feel comfortable here at Leipzig.”