Rangers have been swamped with requests for their new third kit after "unprecedented" demand from fans.
The orange and blue striped Castore design is modelled on the classic 1993/94 kit and has received ecstatic reactions on social media.
This has translated into sales with the club shop running low on units with Rangers advising that more stock will arrive in the days ahead.
And only home kits have previously seen the level of sales activity currently surrounding the latest garment.
A statement on the club's website said: "Rangers’ stunning new Castore third kit has certainly caught the imagination of supporters, with unprecedented demand on its’ launch day.
"While the kit remains available to purchase online, supporters attending today’s match at Ibrox are advised the Edmiston House store has only limited quantities remaining. It is due back in stock in the coming days.
"In the years since the club’s partnership with Castore began, only home kits have seen similar levels of first-day sales.
"Both the home and away kits, which have also sold exceptionally well so far, remain available at the stadium store.
"The club would like to put on record our sincere thanks to our magnificent supporters for their terrific support on the launch of our new kits ahead of what promises to be an exciting season."
