Tension may be brewing within the Sussex household as Prince Harry is reportedly uneasy with Meghan Markle’s decision to involve their children in promotional efforts for her new lifestyle brand, ‘As Ever.’
According to royal correspondent Matt Wilkinson of The Sun, the Duke of Sussex, who is currently immersed in his philanthropic pursuits, has strong reservations about using their children’s images—Prince Archie and Princess Lilibet—as part of marketing strategies.
Wilkinson shared his insights during Friday’s episode of “A Right Royal Podcast,” stating, “My understanding of this is that up to a certain stage Harry would much rather his children were not seen.”
He further elaborated, “He doesn’t want them to be [photographed]. He’s got this idea that if he takes them outside of Montecito, that there is a horde of us out there trying to take photos of his kids.”
This perspective appears to contrast with Meghan Markle’s more open approach. Raised in California, the Duchess has spoken publicly about her desire to embrace a West Coast lifestyle—one that includes outdoor activities and a greater degree of visibility for her family.
“Meghan grew up in California, she once said she would like to have a more California-style lifestyle, take them down the beach, go out, do stuff,” Wilkinson noted. “She doesn’t want to hide them away. Harry is probably not overly happy,” he alleged.
This reported divide highlights a growing difference in philosophy between the royal couple regarding public exposure and the privacy of their children. Prince Harry has been vocal about his concerns over media intrusion, citing the press as a driving factor behind his departure from royal duties in the United Kingdom.
Meanwhile, Meghan has increasingly stepped into the spotlight as she builds her new brand, ‘As Ever,’ which reflects her personal values and aesthetic. The potential inclusion of family imagery has sparked public interest and debate over the extent to which celebrity children should be involved in promotional campaigns.
Neither the Duke nor Duchess of Sussex has issued a formal statement regarding the allegations. However, as the brand rollout continues, it remains to be seen whether a unified front will emerge or if differences over privacy and publicity will continue to fuel speculation.
The use of royal children in marketing campaigns has long been a delicate topic, and this latest development underscores the fine line between public life and private family boundaries—even for those who have stepped back from official royal duties.
