Primark shoppers were stunned when a woman who had been browsing the aisles started going into labour on the shop floor.
Despite the shock, several customers didn't let the bizarre event slow down their perusal of cut-price clothing and kept shopping.
In a TikTok video filmed in March but which has only now gone viral, the poster explained how the woman had been shopping at a Primark store in Nottingham city centre, Birmingham Live reports.
The user captioned the video saying: "How is someone literally giving birth in Nottingham Primark while everyone's just casually shopping."
In the clip, the woman can be heard wailing as she experiences labour pain.
A member of staff can be heard announcing: "A lady is in labour and we are waiting for paramedics.
"We’re closing the store and there is no time scale, we will reopen as soon can."
The store temporarily closed after the incident in late March, with only staff members allowed to remain in the store.
It's understood the woman was taken to hospital where she gave birth.
Shoppers vacated the store following the announcement.
One woman noted that she could commotion inside the store at around 2.15pm.
Primark and East Midlands Ambulance Service have been approached for comment.
Viewers of the video couldn't believe how unlucky the woman was.
"If I was pregnant this would be my worst nightmare," one said.
Another commented: "Having given birth recently I can confirm she wouldn't care where she is or who's looking, she just wants the baby out NOW!"
A third quipped: "Could they not have moved her to the stock room?!"
One joked: "Free Primark clothes for life!"
