Subway announces return of iconic value deal that will…

Subway announces return of iconic value deal that will save people money

When most people think of the word Subway, only two thoughts come to mind: the public transport and the restaurant chain.

Subway is the world's largest sandwich chain, with over 44,000 locations worldwide. No matter where one is in the world, a Subway restaurant can be found in nearly every corner, and most people have seen a location or eaten there at least once in their lives.

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However, becoming the most renowned submarine-style sandwich company didn't happen overnight.

In 1965, a 17-year-old boy who dreamed of opening his own sub shop and a family friend founded the first restaurant in Connecticut, naming it Pete’s Super Submarines. After several rebrands and name changes, it was ultimately renamed Subway in 1972. A second location was opened only two years later, kickstarting a franchise empire.

Subway and the famous $5 footlong deal that rose to fame

In 2008, Subway launched the iconic "$5 footlong" deal. Although the promotion was only supposed to last a few weeks, it became so popular among consumers that it was extended and even got its own jingle.

Unfortunately, maintaining such low prices on all menu items while still making profits was unsustainable, so the promotion was eventually modified to only apply on certain days of the week and to select sandwiches.

However, in November 2014, due to rising costs and increased competition, Subway discontinued the $5 footlong promotion. It replaced it with the Simple $6 Menu, which consisted of a 6-inch sub from a select few options, a choice of chips or cookies, and a drink, all for $6.

Nowadays, a 6-inch Subway costs nearly twice as much as a footlong did back then, ranging from $6 for the cheapest and up to $10 for the priciest, depending on the location. A footlong at Subway is even more expensive, ranging between $13 and $20, which is around three times as much.

Subway announces the return of a popular value deal

On Thursday, Subway announced the return of one of its most popular value deals. Starting Feb. 28, customers can order any footlong on the restaurant's menu for $6.99 using the code 699FL on the Subway app or its official website.

For those who like to go crazy with Subway's toppings bar, customers can also build their own sandwich and still receive the promotion, as long as no premium extras are added.

"People continue to watch their spending but don't want to sacrifice quality, quantity, and taste for value when dining on the go," said Subway North America President Doug Fry. "With the return of the $6.99 Any Footlong offer, Subway is delivering on all three, with freshly made, great-tasting sandwiches at an exceptional value."

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Although it's still not the iconic "$5 footlong" deal and will only be available for a limited time, a promotion like this is a gem in a sea of inflation in today's uncertain economy.

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