- Polestar 7 has been confirmed for production but with very few additional details other than the fact that it will be built in Europe.
- It could enter production in 2027 and roll out of Volvo's new factory that's being built in Slovakia.
- It's been speculated that it could be Polestar's reinterpretation of the Zeekr 007, which is a lot more like a sedan than an SUV.
Though it's coming off a tough 2024 that saw the ouster of its CEO and declining sales, Swedish-Chinese EV brand Polestar is far from done.
In its 2025 Business and Strategy Update today, Polestar revealed its intention to produce its first model in Europe: the Polestar 7. It will fall into the compact size bracket where the manufacturer already has the coupe-like Polestar 4 crossover, so it will be interesting to see what type of high rider the new model will be.
Polestar offered very few details about the new model. In an interview with Autocar last year, former CEO Thomas Ingenlath said that the company would "not replace the Polestar 2 with another Polestar 2," and that the reinvention of the entry-level car "will be the Polestar 7." A Polestar U.S. spokesperson later told us that this Polestar 7 is not replacing Polestar 2, but offered no further details. It can be surmised that the Polestar 7 might assume the same role, even as a very different model—especially as Polestar moves its EVs to being on one single platform. Right now, it uses several different ones.
The Polestar 2 was the manufacturer’s first pure electric vehicle, which has been in production since March 2020. The Polestar 2 straddles the line between traditional sedans and crossovers, looking like a raised version of the former rather than the latter. But Polestar has evolved a lot since it launched the 2, which has gone through several updates, and it is a much better-known brand today with a growing roster of exclusively electric models.
Gallery: Polestar Day 2023 Photo Gallery
While Polestar didn’t share much about the Polestar 7, but the brand’s design boss, Philipp Römers, said, “Polestar is known for its progressive design, with each car standing out and creating its own buzz—so too will Polestar 7. It is incredibly exciting to bring Polestar’s design ethos to a new segment. Polestar 7 will be everything our customers expect from us, both in terms of design and performance.”
Römers also noted that the “very progressive” new model will be “performance-oriented” and that it will have a unique selling point. He didn’t say what it was, though, so we’re going to have to wait a bit longer to find out. We don’t know how much we will have to wait, though, since the manufacturer didn’t share a time frame for the new model’s production or where it would be assembled.
One post from April 2024 on the Polestar Forum announced that the Polestar 7 would be built in Slovakia (where Volvo is currently building a factory that will become operational next year) and that it could be a Zeekr 007 with a Polestar makeover. The Zeekr theory seems plausible even if a vehicle with a more traditional upright SUV body, something like a Polestar’s version of the Volvo EX40, would have also made sense.
Polestar’s current lineup consists of three models: the 2, 3 and 4. The automaker has already shown what the Porsche Taycan-rivaling Polestar 5 and the 6 sports car will look like. The latter is a 2+2 with up to 884 horsepower, and it has its sights set on the electric Porsche 718 and the combustion 911. It’s meant to be the brand’s highest-performance model, so it seems like a strange decision to call the new compact SUV the Polestar 7. What ever happened to higher numbers designating larger and more exclusive models?
The Polestar 7 will likely debut around 2027, which is also the year when the automaker finally expects to start turning a profit. Polestar’s new CEO, Michael Lohscheller, who took over the reins from Thomas Ingenlath, is optimistic about the brand’s future but admitted that “significant changes” needed to be made on the road to profitability.
Until then, Polestar will launch the 5 sometime this year, which features a special 800-volt platform made from bonded aluminum, like the original Lotus Elise, in the quest for ‘adding lightness.’ Like the Polestar 6, its top dual-motor powertrain will also produce 884 hp, which should be more than enough for a sub-3-second-to-sixty time.
The manufacturer wants to increase its sales by 30 to 35% annually until 2027, and it plans a 75% increase in retail spaces (i.e. showrooms) by 2026. It didn’t do so well in 2024—it expects a decline in sales of over 10% compared to 2023—dragged down by falling sales of the Polestar 2 and increased competition in all markets where it’s present, but especially in China.
It is confident, though, that 2025 will “be the strongest year in Polestar’s history,” banking on sales of the U.S.-built Polestar 3 and the 4, which is a direct rival to the new electric Porsche Macan.
This story has been updated since publication with new details about the role of the Polestar 7 in the company's lineup.
