PizzaExpress has announced the launch of a brand new Hawaiian pizza to its supermarket range, with the controversial classic rolled out nationwide at both Waitrose and Tesco this week. The divisive addition to the restaurant's supermarket range features prosciutto, mozzarella and tangy pineapple chunks on a classic base.
The pizza is expected to stir debate in households up and down the UK as a study found that despite 82 per cent of consumers liking pineapple, only 53 per cent enjoy the tropical topping on their pizza. The Hawaiian has launched as a supermarket exclusive and joins fan favourites on the shelf including the American, the Pollo Ad Astra and the Vegan Giardiniera.
Jane Treasure, from PizzaExpress, said: “After a heated discussion in the kitchen, we are excited to be launching our delicious new Hawaiian pizza to supermarket shelves. We’ve worked hard with our Pizzaiolos to develop a pizza which we know the nation is going to love. The Hawaiian complements our extensive range of pizzas, pastas, sides, desserts and dressings... let’s see what we come up with next."
